Tag Archives: Gap

On Gap, M&S, and the fashion paradox of Dressing Normal

Posted on by Disneyrollergirl

Angelica-Huston-Gap-Dress-Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). Continue reading

DRG Style Index: Gap, Fendi, Commes Des Garcons, Saint Laurent, John Lewis

Posted on by Disneyrollergirl

The DRG Style Index has a bit of an art theme running through it this week. Here’s my ranking of the brand stories that grabbed my attention…

1. GAP IS PARTNERING WITH FRIEZE ART FAIR
Alex-Katz-Gap-Frieze
This year, Gap has partnered with Frieze New York (opening May 9th) and Frieze London to produce exclusive merchandise in a ‘white cube’ setting that will double as a café. A joint effort with Visionaire, the US collab will produce limited edition tees from the likes of Alex Katz (above), Richard Phillips and Peter Lindbergh. Continue reading

VIDEO: My spring edit for McArthurGlen

Posted on by Disneyrollergirl

Disneyrollergirl-McArthur-Glen

Did I mention my love of outlet shopping? Not just any old outlet but one with a good mix of the classic brands that I wear on a regular basis. Like, you know, Gap,Lacoste, Joseph, Nike, Polo Ralph Lauren… And oh look, here they all are at Cheshire Oaks! AKA one of the vast McArthurGlen designer outlets and one I’ve never been to – until now.

McArthurGlen invited me up one sunny Saturday to discover the outlet and work on a video edit of my seasonal fashion picks. Continue reading

Gap’s Lived-In campaign by David Sims

Posted on by Disneyrollergirl

1 Gap-campaign-Theophilus-London

Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. Continue reading

Gap Styld.by: double denim

Posted on by Disneyrollergirl

1 Gap-Styld-By-Disneyrollergirl-double-denim

Of all my Gap Styld.By outfits, this is the one I’ve been wearing the most. Double denim is still sniffed at in most mainstream circles but I think if you wear it in matching or obviously contrasting colours/shades, then it can work really well.

I’m wearing Gap’s ‘Sexy Boyfriend’ jeans with a classic Gap denim jacket. Continue reading

Gap Styld.by: Laid Back Layers

Posted on by Disneyrollergirl

1 Gap-StyldBy-Disneyrollergirl-jacket

Part two of my Gap outfit posts are up on the Styld.by micro site. This look is mostly about the denim biker but I think it’s the red Sexy Boyfriend cords that gives it a kick up the butt. Continue reading

Gap Styld.by Disneyrollergirl

Posted on by Disneyrollergirl

Gap-Styld-By-Disneyrollergirl-Navaz-by-Kit-Lee 1

Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my lazy casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. Continue reading

Welcome back, Gap!

Posted on by Disneyrollergirl

Gap-AW13 4

Oh happy days! Gap’s fortunes are on the upswing and to celebrate, the new collections are getting ready to drop. The latest in-store and marketing campaign Back To Blue has already arrived, celebrating true blue denim in all its forms. (I have another post cooking about that but for now all you need to know is the sexy boyfriend jeans are an out and out winner if you’re truly over skinnies.) Continue reading

Gap’s iconic portraits – when classic is best

Posted on by Disneyrollergirl

I spotted this great portrait of Rifat Ozbek by Steven Meisel (above) in a book in the Gap store. The book is Individuals: Portraits from the Gap Collection and is currently going for a song on Amazon. The book is full of portraits by the likes of Herb Ritts, Annie Leibovitz, David Sims and Meisel and goes to show that Gap has been doing for years what lots of brands are only just doing now. That is, photographing interesting people in a way that represents their own style. Continue reading

On Gap’s virtual stylist and Topshop’s ‘Spotted’ feature

Posted on by Disneyrollergirl


Some may say that Gap is widely missing the mark with its Styld-by site but I think it’s rather inspired. Enlisting the individual style of its media partners Lookbook.nu, Refinery29, Rue, Who What Wear and MOG, it features outfits styled on non-models using Gap mixed with their own clothes. Continue reading

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