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THE DRG STYLE INDEX: NORDSTROM, GAP, MULBERRY, COACH

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NORDSTROM’S SECRET WEAPON

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I keep reading about Nordstrom doing original things with digital and experiential retail and now I know why. Its director of creative projects is one Olivia Kim, formerly of Opening Ceremony, AKA queen of the clever collab and someone who just knows how to make retail exciting. (more…)

Gap’s personalisation push

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Gap’s ‘new’ creative director, Rebekka Bay is well into her stride now and fittingly for the Dane who came from COS, the look for AW14 is heavily weighted to a darker, Scandi-style aesthetic.

I particularly like the inky indigo blue denim (above) and the dark wool cocoon jacket (below). I’ve tried it on and it’s a great cut, ticking the box for smart but warm very well. Two other things Gap is nailing at the moment: cashmere and sweatshirts. (more…)

On Gap, M&S, and the fashion paradox of Dressing Normal

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Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)

DRG Style Index: Gap, Fendi, Commes Des Garcons, Saint Laurent, John Lewis

The DRG Style Index has a bit of an art theme running through it this week. Here’s my ranking of the brand stories that grabbed my attention…

1. GAP IS PARTNERING WITH FRIEZE ART FAIR
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This year, Gap has partnered with Frieze New York (opening May 9th) and Frieze London to produce exclusive merchandise in a ‘white cube’ setting that will double as a café. A joint effort with Visionaire, the US collab will produce limited edition tees from the likes of Alex Katz (above), Richard Phillips and Peter Lindbergh. (more…)