Gap

THE DRG STYLE INDEX: Gap, Versace, Gucci, NARS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOULD YOU BUY A COFFEE FROM GAP?
Gap Lion coffee + Records shop in oxford street
Last week, Gap added a coffee-cum-record-shop (a collaboration with East London’s Lion Coffee + Records) to its Oxford Street store in a move to entice a younger, cooler customer. Will it work? I’m not the target market, so I can’t say, but I love a store with a nice café, so I’ll definitely check it out… (more…)

Are Levi’s wedgie jeans the new skinnies?

Levi's Wedgie Jeans - a fitting antidote to skinnies

According to The Business Of Fashion, 2016 may be the year “the stretchy skinny jean finally dies.” I’m inclined to agree. I stopped wearing skinnies around 5 years ago, lured by Gap’s ‘Sexy Boyfriend’, Levi’s Made and Crafted and then Levi’s revived 501s.

Levi’s is planning to do it again this coming year with its cheekily named Levi’s ‘Wedgie’, a meticulously cut slim jean with hardly any stretch (it’s 99% cotton and 1% elastane) (more…)

THE DRG STYLE INDEX: NORDSTROM, GAP, MULBERRY, COACH

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NORDSTROM’S SECRET WEAPON

Olivia-Kim-Nordstrom-coutesy-business-of-fashion

I keep reading about Nordstrom doing original things with digital and experiential retail and now I know why. Its director of creative projects is one Olivia Kim, formerly of Opening Ceremony, AKA queen of the clever collab and someone who just knows how to make retail exciting. (more…)

Gap’s personalisation push

Gap-aw14 1

Gap’s ‘new’ creative director, Rebekka Bay is well into her stride now and fittingly for the Dane who came from COS, the look for AW14 is heavily weighted to a darker, Scandi-style aesthetic.

I particularly like the inky indigo blue denim (above) and the dark wool cocoon jacket (below). I’ve tried it on and it’s a great cut, ticking the box for smart but warm very well. Two other things Gap is nailing at the moment: cashmere and sweatshirts. (more…)