Tag Archives: Gap

Gap’s Lived-In campaign by David Sims

Posted on by Disneyrollergirl

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Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. Continue reading

Gap Styld.by: double denim

Posted on by Disneyrollergirl

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Of all my Gap Styld.By outfits, this is the one I’ve been wearing the most. Double denim is still sniffed at in most mainstream circles but I think if you wear it in matching or obviously contrasting colours/shades, then it can work really well.

I’m wearing Gap’s ‘Sexy Boyfriend’ jeans with a classic Gap denim jacket. Continue reading

Gap Styld.by: Laid Back Layers

Posted on by Disneyrollergirl

1 Gap-StyldBy-Disneyrollergirl-jacket

Part two of my Gap outfit posts are up on the Styld.by micro site. This look is mostly about the denim biker but I think it’s the red Sexy Boyfriend cords that gives it a kick up the butt. Continue reading

Gap Styld.by Disneyrollergirl

Posted on by Disneyrollergirl

Gap-Styld-By-Disneyrollergirl-Navaz-by-Kit-Lee 1

Gap’s Styld.By site has evolved since the last time I wrote about it and even better, this time I’m on it! The site’s premise is non-models wearing Gap their way, styling it with their own clothes to showcases their signature style. I was asked to take part in the Back To Blue denim campaign, choosing a few Gap denim pieces and styling them in my lazy casual, tomboy way. The first installment is below and here. I’m wearing Gap’s indigo ‘sexy boyfriend’ jeans (I went up a size to make them extra loose) with my own ancient Helmut Lang sweatshirt, Agnes B tee, battered Church’s shoes and a Prada manbag. Continue reading

Welcome back, Gap!

Posted on by Disneyrollergirl

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Oh happy days! Gap’s fortunes are on the upswing and to celebrate, the new collections are getting ready to drop. The latest in-store and marketing campaign Back To Blue has already arrived, celebrating true blue denim in all its forms. (I have another post cooking about that but for now all you need to know is the sexy boyfriend jeans are an out and out winner if you’re truly over skinnies.) Continue reading

Gap’s iconic portraits – when classic is best

Posted on by Disneyrollergirl

I spotted this great portrait of Rifat Ozbek by Steven Meisel (above) in a book in the Gap store. The book is Individuals: Portraits from the Gap Collection and is currently going for a song on Amazon. The book is full of portraits by the likes of Herb Ritts, Annie Leibovitz, David Sims and Meisel and goes to show that Gap has been doing for years what lots of brands are only just doing now. That is, photographing interesting people in a way that represents their own style. Continue reading

On Gap’s virtual stylist and Topshop’s ‘Spotted’ feature

Posted on by Disneyrollergirl


Some may say that Gap is widely missing the mark with its Styld-by site but I think it’s rather inspired. Enlisting the individual style of its media partners Lookbook.nu, Refinery29, Rue, Who What Wear and MOG, it features outfits styled on non-models using Gap mixed with their own clothes. Continue reading

Best buy: Gap’s soft, fairytale-print bra by Sasha Pivovarova

Posted on by Disneyrollergirl


More on Models Who Paint, Sasha Pivovarova has waved her watercolour brush over a capsule collection of undies and loungewear for Gap. I’m always on the hunt for pretty soft-cup bras in teeny sizes to wear under my growing collection of cream Equipment blouses and white Cos shirts. So far I’ve had a bit of success with Cos and Myla and I have my eye on some eye-popping Deborah Marquit. I’ll definitely be giving Pivovarova’s fairytale print bra a whirl – it’s 100% silk, comes with matching bottoms and is available in Gap stores.

Here’s Pivovarova in another piece from the collection, photographed by husband Igor Vishnyakov ‘while they relaxed in Bali’. As you do…

From the vaults: Stella Tennant for Gap

Posted on by Disneyrollergirl

Photographer… David Sims possibly?

Update: I was right

Is it time for turn-up jeans again?

Posted on by Disneyrollergirl


I must say, I felt terribly pleased with myself a few months ago when I unearthed a barely-worn pair of (ahem) Hobbs biker boots circa 2003 from the forgotten depths of my wardrobe. It made a welcome change from the Converse-and-jeans rut I’d unwittingly got myself into. When you spend your days haring around London from one appointment to another in all sorts of weather you can’t really cut it in 4-inch Chloe heels.

Biker boots feel fantastically practical and protective, yet rebelliously cool at the same time. What I have noticed is I’ve been turning up my (straight-legged Nudie) jeans oh-so-slightly in order to show off the buckle, as without that essential detail I could be wearing any old generic work boot. Which makes me wonder, as the biker girl look takes off – witness all the leather jackets and biker boots in magazines and stores from Gap to Burberry –will we see a return to turn-up jeans? Last time we had the turn-up trend it was all about showing off the selvedge seam on your limited edition, uber-rare Japanese denim jeans, and the time before that it was the eighties-copies-the-fifties look channelling Marlon Brando in The Wild One.

As someone who will always champion the androgynous look over anything overtly sexy, I reckon this one’s a goer. After the boyfriend jeans and the high-waisted flare, let’s welcome back the straight-leg turn-up. Keep the turn-up small to elongate the leg and as with any masculine-inspired look, remember to factor in loose, flowy hair, a generous application of eyeliner and a good swipe of lipgloss.

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