Gap

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



Short hair muse: Jenny Brunt



Jenny Brunt for Gap photographed by Patrick Demarchelier

Jenny Brunt always had the best short hair and going by her Instagram, she still has.

My friend Magazine Fan alerted me to Iconic Focus (what a great name), the model agency that now represents one of my favourite 90s models and others of a similar life stage. This Gap shot (above) was always a favourite. And here she is now… (more…)



THE DRG STYLE INDEX: Gap, Versace, Gucci, NARS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOULD YOU BUY A COFFEE FROM GAP?
Gap Lion coffee + Records shop in oxford street
Last week, Gap added a coffee-cum-record-shop (a collaboration with East London’s Lion Coffee + Records) to its Oxford Street store in a move to entice a younger, cooler customer. Will it work? I’m not the target market, so I can’t say, but I love a store with a nice café, so I’ll definitely check it out… (more…)



Are Levi’s wedgie jeans the new skinnies?



Levi's Wedgie Jeans - a fitting antidote to skinnies

According to The Business Of Fashion, 2016 may be the year “the stretchy skinny jean finally dies.” I’m inclined to agree. I stopped wearing skinnies around 5 years ago, lured by Gap’s ‘Sexy Boyfriend’, Levi’s Made and Crafted and then Levi’s revived 501s.

Levi’s is planning to do it again this coming year with its cheekily named Levi’s ‘Wedgie’, a meticulously cut slim jean with hardly any stretch (it’s 99% cotton and 1% elastane) (more…)