Perfume departments are becoming all about discovery, mimicking the feel of concept stores like Colette and The Avery Perfume Gallery. Selfridges has taken its cue from this, with a new fragrance and home scent destination on the ground floor, dedicated to a mix of niche brands old and new. It’s a far cry from ye olde big brand approach. For starters, no-one will assault you with a flacon of Angel. Instead, there are islands of products, with the cult faves Fornasetti, Diptyque, Penhaligon’s, and Frederic Malle rubbing shoulders with lesser-known brands, many of which are very new. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. MICHAEL BASTIAN LAUNCHES WOMENSWEAR
Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)
Twitter has been all aflutter this morning at the announcement by WWD of a Dries van Noten fragrance coming this month. Digging further, the fragrance is an ‘olfactory portrait’ of Dries van Noten, as opposed to a brand fragrance and is created by Frédéric Malle’s Editions de Parfums. The notes are a concoction of citron, sandalwood, guaiac wood, saffron, Spanish jasmine, tonka beans, Cashmeran/blonde woods, vanilla and musk. Something tells me it will be a bit of a unisex scent.
This is what the bottle looks like…
I think this is going to be another addition to my ‘fragrance library’, alongside the Marni, Tom Ford Noir, Chanel Jersey and Jo Malone Pomegranate Noir currently on rotation. It will be available on February 15th.
UPDATE 27th Feb: It’s been spotted in Liberty so I’ll be heading down there for a sniff. In the meantime, here’s a video of Frederic Malle and Dries van Noten talking about the collaboration…