Fred Perry

RETAIL REPORT: Covent Garden – should a high street be more like a department store?

Oliver Sweeney Henrietta Street Covent Garden menswear destination

In the battle between bricks and clicks, the high street has suffered, but department stores have done well to up their game. They have become nimble at keeping pace with fashion, worked harder to collaborate with brands on pop-ups and events, and just seem more dynamic places to be. It’s something the rest of the high street can learn lessons from and I’m already seeing its influence.

Covent Garden got the memo some time ago. OK, it’s not quite a high street but it’s a shopping district that misplaced its mojo for a while and has since redeemed itself. In the 80s it was incredibly stylish and vibrant. At its peak, London’s cool set gravitated towards the Meccas of Paul Smith, Jones and thrift emporium Flip. (more…)

Bella Freud Blank Canvas Collection for Fred Perry AW14

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Bella Freud certainly knows how to pick her collaborators. Recent years have seen her work with Christian Louboutin and Barbour and the latest is Fred Perry. You never feel like she has compromised her aesthetic for a quick buck and I think that’s something to be respected in these collab-a-minute times.

Here’s the Bella Freud X Fred Perry AW14 collection, it’s a timely rude girl inspired collection of snug-fitting pique polo shirts, sweater dresses, slogan sweaters (of course) and darling little berets. (more…)

Six spring shirts by Mr DRG

Dennis-Wilson-hawaiian-shirt

Mr DRG* has been getting click-happy on his favourite menswear sites again. While the temperature hovers above 5 degrees, read on for his thoroughly researched picks of the best spring shirts for men…

Saint-Laurent-Hawaiian-shirtFred-PerryJ-Crew-Mr-porter
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Everybody loves Raf…


…Or maybe that’s just me. I certainly love Raf Simons’ passionate and considered approach to everything he does. Example: his latest collaboration with Fred Perry. Launching on 22nd Feb in all Fred Perry Laurel Wreath collection stores and online, it’s an ode to collage, juxtaposing “very different materials, prints and colours, therefore giving the wearer a possibility to combine the garments in different ways,” says Simons. (more…)