Christmas in July has got to be the most mind-boggling concept if you don’t work in this industry. Traditionally it’s the time when brands and stores show their Christmas wares to long lead press, giving them ample notice to plan their pages (shoots are done up to five months in advance). (more…)
While the fragrance spotlight is on Louis Vuitton this month (it’s pushing boldly into the fragrance arena with the launch of seven unique scents), there’s big news from the Chanel camp too.
Chanel N°5 has a cool younger sister about to grab all the attention, a fresh, lighter version of the iconic perfume. (more…)
So there’s not one, but seven beautiful bottles of Louis Vuitton fragrance about to be released next month. Sold exclusively at Louis Vuitton stores, the perfumes will be sold in 100ml and 200ml sized (from £180) in refillable bottles designed by Marc Newson. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
COACH THE FRAGRANCE IS COMING
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)