fragrance

Harrods Salon de Parfums: see, touch, smell



Floraiku fragrance at Harrods Salon de Parfums 6th floor

It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the Harrods Salon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.

Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)



Buy it now: Jo Malone Christmas 2017



Jo Malone Christmas 2017

Christmas in July at Jo Malone London is always an unexpected treat. You just never know what you’re going to get. I mean, would you have predicted pop-art colours and a candy pink perfume bottle for Jo Malone Christmas 2017?

There’s a reason for the cacophony of colour and that’s because Jo Malone London has worked with Jonathan Saunders on the creative concept. (more…)



How to create a capsule fragrance wardrobe



Nasomatto Pardon and Aesop Marrakech Intense

I frickin love talking to fragrance people. They’re so passionate, poetic and downright knowledgeable about perfume and the senses. One who is more passionate than most is the effusive Michael Donovan, founder of Profile PR and perfume e-tailer Roullierwhite.com. (more…)



Buy it now: Jo Malone London English Oak & Hazelnut



Jo Malone English Oak & Hazelnut

There are two timeless new fragrances coming our way from Jo Malone London in September and I’m going to say now that one of them will be an instant classic. (UPDATE: They’ve launched!)

The two woody colognes from the Jo Malone English Oak offering are English Oak & Redcurrant and English Oak & Hazelnut. In true Jo Malone London style, the Townhouse was bedecked in the manner of an enchanted forest (more…)