It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the HarrodsSalon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.
Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)
Christmas in July at Jo Malone London is always an unexpected treat. You just never know what you’re going to get. I mean, would you have predicted pop-art colours and a candy pink perfume bottle for Jo Malone Christmas 2017?
There’s a reason for the cacophony of colour and that’s because Jo MaloneLondon has worked with Jonathan Saunders on the creative concept. (more…)
I frickin love talking to fragrance people. They’re so passionate, poetic and downright knowledgeable about perfume and the senses. One who is more passionate than most is the effusive Michael Donovan, founder of Profile PR and perfume e-tailer Roullierwhite.com. (more…)