Tag Archives: Fornasetti
Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!
You may know Fornasetti for its distinctive ceramics and homewares. I certainly have an unhealthy preoccupation with the ashtrays and cabinets – especially those depicting the classical features of Lina Cavalieri, the 19th century opera singer and muse of Piero Fornasetti. But a more recent departure for the brand is its entry-point home smellies – the Fornasetti Profumi scented candles in their lidded jars (that are regarded not merely as candles but as decorative objects) and the delightful illustrated incense boxes.
Just like the boxes, the incense inside is an artisanal product. Created in Japan, it’s produced by Nippon Kodo, who have been making incense to exacting standards since 1575. At a workshop hosted by The Conran Shop to celebrate the Art of Kodo and the ritual of incense appreciation, I discovered that like calligraphy and tea ceremonies, ancient Japanese traditions are gradually going out of fashion. Globalisation favours teaching primary school kids English, not calligraphy, we were told by our Japanese Kodo master. And yet, as he demonstrated, the precise and meditative ritual of Kodo is something to be savoured, perhaps more so than ever in the information-overloaded 21st century. In a strange twist, it’s the western cultures that are learning to appreciate the age-old traditions and crafts of the East – as I’ve noticed with the recent flurry of ‘save our artisans’ retail workshops. So maybe all’s not quite lost… yet.
What do you get your mum for Mother’s Day? I don’t always have to worry about this one as my mum lives abroad and is usually pretty happy with a card, flowers and a phone call. But I think you can’t go wrong with something pretty or pampery in lovely packaging. Here are a few beauty ideas that I like in case you’re still stuck… Continue reading
I’m a firm believer that your choice of scented candle says a lot about you. Luxe Diptyques, Jo Malones and Fornasettis all suggest a person who enjoys the finer, prettier things in life *nods vigorously*.
The fact is, most posh candles last a good age so you don’t really need to replenish. In that way, they’re a little like clothes, accessories, or indeed perfume, more about variety and the sheer delight of having lovely things surrounding you.
Proving my point perfectly is Bella Freud who has just introduced a line of scented candles, daubed with her famous whimsical slogans. Possibly almost better than a ‘Ginsberg is God’ knit in that you can enjoy this every single day – just keep it as a fragrant desk ornament (I certainly will).
The candle is available at Space NK in three varieties at £38 each.