Petit Déjeuner X Dior: The Awakening

For the third in my Petit Déjeuner film series, we’re celebrating the reawakening of the London Dior flagship store. Petit Déjeuner is all about new beginnings and reinvention, and after four years of renovation, we’re finally seeing the reawakening of this sleeping beauty.

What’s the role of a flagship store these days? The flagship (or ‘Maison’ as many like to call theirs) is more important than ever, in the era of bricks vs clicks. If the phone, app, website or e-commerce portal is the convenience store, then the Maison is the beautiful, leisurely experience that to me, is real luxury. As Dior’s Sidney Toledano says, “The real deal is time. The young generation, whether they are 15, 18, 20, they want everything fast. But maturity is giving meaning to time. Time is dreaming. We give the ability to the people to have a moment of dreaming.”

So enter the vast, four-level listed building (actually two buildings now co-joined) and you’re in a grand cathedral to all things chic and beautiful. From the jasmine-trellised conservatory (that had to stay due to listed building status), to the stately marble staircase, to the neo-Louis XV1 furniture (a nod to the elegant Parisian house codes), it’s like entering the most decadent, life size dollshouse. And fittingly, there’s an exclusive home collection to add to the Dior universe. Think crystal glassware, hand embroidered linens and a range of teas inspired by Dior fragrances.

On the subject of fragrance, the perfume department is decorated by the most wonderful porcelain sculpture wall by Beth Katleman. Yes, you will want to linger here for a while. And wait, did I mention the three private dressing room suites, decorated with Mats Gustafson and Christian Bérard illustrations?
Dior Bond Street - photo by by Emma Miranda Moore for Disneyrollergirl
Dior accessories Disneyrollergirl

Art was one of Christian Dior’s great passions so it’s fitting that this ‘house’ is filled with unique contemporary pieces. The ornate staircase is incredible, from the globular silver ‘Distant Cousin’ sculpture by Tony Cragg alongside it, to the curlicued railings, to the animated ‘mural’ by Oyoram, an ever-changing digital screen that brings life and energy to the space. Marc Quinn continues the colour explosion with his limited edition Lady Dior bags and small leather accessories drenched in a vibrant floral print.

And to balance the bursts of colour, of course there are several shades of signature Dior grey, another house code, here reinvented in silver leafed leather, bedazzling chrome and reflective surfaces. In this shining temple, there are mirrors wherever you look.

It’s all very mesmerising and creates the perfect backdrop for our film about transformation, identity and possibility. Come in, look around, try something on, dare to dream a little. Who do you want to be today?

Watch the film here

Dior Bond Street by Emma Miranda Moore for Disneyrollergirl
Dior Bond Street by Emma Miranda Moore for Disneyrollergirl Petit Dejeuner

Concept: Navaz Batliwalla and Emma Miranda Moore
Film and photography: Emma Miranda Moore
Styling: Navaz Batliwalla/
Hair and make-up: Sjaniël at Novel Beings
Model: Antonia Haswell at Linden Staub
Music by Millie Cole

First outfit:
Black top from Cassie Mercantile; other items from Contemporary Wardrobe
All other items from Dior.

As above. All clothes and accessories, Dior
Location: Dior, 160-162 New Bond Street, London W1
Thanks to Rebecca Lesley, Emmet Holmes-Boyes, Callie Adams at Dior

Watch part 2 of Petit Déjeuner here






Quote of the day: Bill Cunningham

Bill Cunningham quote

“Money’s the cheapest thing. Liberty and freedom is the most expensive.”
There are lots of tributes to Bill Cunningham flying around right now, including this one in the New York Times*. If you’ve never seen the film, now would be a good time to do so.

*subscription required

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: New York Times
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The sidewalk cinema of Saul Leiter

Saul Leiter photography

If you watched the film Carol, and enjoyed Cate Blanchett’s red swishy coats, poised gestures and stolen glances through rain-streaked windows, then you might like to know where the inspiration came from. Saul Leiter was one of the great American street photographers, capturing cinematic scenes from the sidewalks of New York in delicious Kodachrome, back when colour photography was the height of unfashionability. (more…)

Look, frame, what do you see?*

Giorgio Armani Films of City Frames BFI

Now more than ever, fashion is part of the entertainment system. And no one knows this better than Giorgio Armani. An early believer in the commercial clout of red carpet dressing, his ad campaigns are cinematic extravaganzas worthy of their very own film awards.

Armani’s passion for cinema extends for another season to Films of City Frames, an initiative designed to give a platform to emerging filmmakers from four of the world’s most prestigious film schools. Their brief? To create a short film based on real life, set in the film school’s city – and starring Armani ‘Frames of Life’ eyewear in a supporting role. (more…)