F*Hits

London Fashion Week: Brazil Rising at The Shop At Bluebird



Alongside the official London Fashion Week show schedule, there were all manner of extra curricular activities going on. My week kicked off with a breakfast at The Shop At Bluebird to launch Brazil Rising, a pop-up shop curated by Alice Ferraz. Alice is the owner of F*hits, Brazil’s super-blogger platform, but she’s something of a dynamo herself. (more…)



London Fashion Week AW12: Day 1




Day one of London Fashion week is traditionally a bit of a soft launch but in reality yesterday was as busy as I have ever seen it. Clearly the days of the privileged few having exclusive access to the shows are over and you know what? It’s all for the good of the industry. (more…)