Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)

Somerset Calling: Strummer of Love

Last weekend I went to my first proper festival and now I think I get it. OK, we didn’t camp, but we did get arse-deep in mud, bounced around to some amazing bands, got acquainted with the festival portaloo experience (the only chance to sit down in 12 hours) and discovered the joys of a tech-free weekend*. (more…)

Book now: Vintage at Southbank

As I have no trouble admitting, I don’t do festivals. Omnipresent mud, stinky toilets, itchy hair, overpriced veggie burgers, endless queues – all for the price of a week in Ibiza? No thanks. One person I know returned from Glastonbury with piles and a faceful of cold sores. How delightful. But Wayne Hemingway’s Vintage Festival promises to be a different sort of festival altogether; it’s in London for a start and on concrete. (more…)