fast fashion

Guest post: H&M’s sustainability drive

Conscious Exclusive H&M 2015

Retail expert and DRG contributor ALISON BISHOP attends the launch of H&M’s latest sustainability report and its new Conscious Exclusive collection

H&M is really upping its sustainability messaging at the moment. Last Thursday the Swedish fashion giant held its first live-streamed press conference to launch its most recent sustainability report. (more…)

A VIP tour at ASOS HQ

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Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.

ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… (more…)

Retail remix – thoughts running through my head

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This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. (more…)

Zara embraces tastemakers with social commerce campaign


The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. (more…)