There’s an interesting shift going on in fashion right now, that Fashionista summed up quite succinctly. It’s all about those stylish women whose job descriptions you can’t quite put your finger on because they morph so readily from one thing into another. It all stems from street style though, a certain fashion insider with a certain look, who gets a following on blogs then on her own Instagram (it’s usually a ‘her’) and then… lands her own collection. (more…)
“Even before I started the brand, I knocked on Versace’s door. I called him up and was like, ‘I’m in Italy, can I show up for a meeting?’ And they were like, ‘Um who are you? No we don’t work like that,’ and I said, Well I just went to Prada and I’m here,’ and eventually they were like, ‘Okay come’ and actually Brian Atwood was the accessories designer for Versace at the time, so I sat down with Brian Atwood. He was actually very nice and I showed my stuff to him and he was really impressed and they were all really supportive of what I did. You make ballsy moves all the time, but in the beginning, when there’s nothing, you really have to put your foot in the door.”
Rem D Koolhass, creative director of United Nude, Fashionista.com
As has been breathlessly reported for months, Olivia Palermo is launching a blog. And it arrives next week (read Fashionista’s interview with OP here). As I wrote recently, it’s the natural move for the fashion plate to move into editing her own site and as I also predicted, the focus won’t be purely fashion but lifestyle. Another smart move, there will be ‘click to buy’, not only a way to monetise (I presume it will be an affiliate model) but a good way to research what brands her readers are interested in.