Is Gucci about to have a Saint Laurent moment? Remember the brouhaha at first sighting of Hedi’s womenswear debut? It wasn’t pretty. (The reaction I mean, I liked the clothes.) The reaction was similarly confused when new Gucci creative director Alessandro Michele first showed his menswear collection in January. It was so removed from heritage Gucci, sexy Tom Ford Gucci or sophisticated Frida Giannini Gucci that lots of hands were wrung. (more…)
Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…
The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)
Two days into London Fashion Week and, as with New York, the arctic temperatures are having a definite impact. Not just in what the guests have been wearing at Somerset House (rain ponchos and fur trims outstrip open toes), but on the runway itself. (more…)
New York Fashion Week is in full swing and London editors are gearing up for LFW which is threedays away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.
I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. (more…)