fashion news

Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

THE DRG STYLE INDEX: BURBERRY, DIPTYQUE, SELF-PORTRAIT, DOVE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JUST BURBERRY

Burberry Christmas ad campaign

I got to attend the unveiling of the new Burberry Christmas ad in the Regent Street flagship on Tuesday and as expected, it was fun, stylish and very British. And it totally made me want to see Billy Elliot. The celeb-filled event completely overshadowed the week’s other Burberry news, that the brand is consolidating all its sub-brands under one big Burberry-checked umbrella. So no more Burberry Brit, London or Prorsum – just ‘Burberry’ (which is what we all called it anyway). (more…)

THE DRG STYLE INDEX: COACH, VOGUE, BALENCIAGA, CHARLOTTE TILBURY, AGENT PROVOCATEUR

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. COACH 2.0 IS LOOKING GOOD
coach-store-paris
Coach’s luxury push is hard to ignore. Its ads are all over the tube, it has a prominent position in Selfridges menswear and it’s now opened a store in Paris. So far I’m a fan of this amped up iteration of Coach, although the store interior is looking very Burberry… (more…)

THE DRG STYLE INDEX: KÉJI DENIM, SWATCH, THE STORE, PAT MCGRATH

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. INTRODUCING KÉJI DENIM
Daphne hezard wearing Kéji

New name on my radar: Kéji Denim. I discovered this East London-based brand on Monocle’s Daphné Hézard when I bumped into her at Margaret Howell during LFW. (more…)