fashion films


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


Cos for Mr Porter collection

Mr Porter and Cos, could there be a better combination? Clearly they thought not. Coming May 7th is a capsule collection boasting the sort of clean lines and versatile colour palette that spell success for both parties. I’ll be having a sniff around for the best bits so watch this space. (more…)

Catherine Baba for Nars

Like thousands of other, I love Lisa Eldridge and her excellent how-to ‘beaut-orial’ videos. But here’s something a bit different that I spotted on her Facebook page today. It’s a film for the new NARS Satin Lip Pencils featuring Canadian pop star Sarah Ruba (beauty-wise a cross between Angelina Jolie and Lana Del Rey) and the inimitable Catherine Baba. Quentin Jones directed the vid with Lisa Eldridge wielding the powder brush.

There really does seem to be an effort by brands to feature more diverse examples of style and beauty and it’s great that true originals like Baba are getting featured in beauty campaigns, just because they’re fabulous, not because they ‘look good for their age’ (a ghastly phrase if ever there was one). The video has also caused a bit of buzz due to its interactive technology that allows the viewer to dictate the storytelling. (You can see that version here.) Watch and enjoy Catherine Baba slinking across the screen in kimono-arm-party-gown-fest awesomeness as only she can…

Danish retailer Only launches interactive, shoppable fashion film

As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)

Louis Vuitton’s design legacy

Like Cartier, Louis Vuitton has produced a ‘fashion film’ that celebrates the brand’s heritage. Unlike Cartier’s lavish epic of special effects, Louis Vuitton has chosen to tell its story through animation. It’s pretty cool…

Christian Borstlap: Louis Vuitton I on

The film celebrates the launch of the ‘Louis Vuitton Marc Jacobs‘ exhibition that opens in Paris on Friday. Included in the Marc Jacobs part of the exhibition are a feast of multi media displays including a giant Tumblr page that will show some of the images and objects that makes up Jacobs’ style aesthetic. The Louis Vuitton part highlights the innovation of Louis Vuitton the man, who worked with the newest materials of the time and used design to answer a traveller’s needs (hence a trunk that turns into a bed – sheer genius). While Marc Jacobs has undoubtedly done some great things for Vuitton (hello Sprouse graffiti print), his style of design doesn’t really answer problems in the way that the original Vuitton designer did. I would love to see a guest project where industrial designers create LV fashion items that really have a useful function other than in addition to making us look pretty.