Farfetch

THE DRG STYLE INDEX: H&M BEAUTY, SUPERGA, BROWNS, DIOR, RAF SIMONS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. H&M’S BIG BEAUTY PUSH

H&M beauty launch via The DRG Style Index

There’s something interesting kicking off in the high street beauty space. I think it’s similar to what happened with jeans and shoes a while ago, when the UK chain stores invested heavily in fashion-forward designs, outdoing the specialists at their own game. Topshop’s make-up is five years old this month and the product quality, design and branding are as good as many of the more premium brands. & Other Stories shook things up with its experiential retail approach, while Urban Outfitters is also jumping into the beauty space in a bigger way, stocking Tonymoly from Korea among others. Next: H&M is launching a 700 piece beauty line in September. Yes, H&M has dabbled in beauty before but not in any serious way. And in keeping with its new eco-conscious focus, this new endeavour will include products that are organic, Ecocert-certified, and sustainable. That’s not all. A higher-end premium beauty line is also pencilled for release, so keep your eyes peeled.


2. SUPERGA X LIBERTY ART FABRICS COLLECTION

Superga X Liberty Art Fabrics

I’m kind of over all the Liberty X Nike collabs. They were novel for a while but they don’t excite me much any more. Instead I prefer these, a new collab between Superga and Liberty Art Fabrics. There’s something a little bit 80s Euro exchange student about this collection – I’m thinking Best Company ice cream coloured ankle-crop cords, Invincta rucksack, Agnes B tee and Ray-Ban aviators. Ahhh innocent days…


3. BROWNS GOES OMNI-CHANNEL

Browns is acquired by Farfetch in a push for Omni-channel retail
It’s all change this week for Browns. One of the first multi-brand luxury boutiques in the UK, the 45-year-old business has been superseded in recent years by younger upstarts, including MatchesFashion and MyTheresa. And Farfetch of course, who made shopping from indie stores a global possibility. Farfetch has now acquired Browns, hoping to reinvent it for the millennial generation of luxury consumers. Owner Jose Neves will run Browns as a separate entity (Net-a-Porter’s Holli Rogers will be its CEO), using it as a testing hub for Farfetch’s ambitious omni-channel retail strategies.


4. FLIP FLOPS FOR DIOR

Flip flops on the Dior runway for Cruise 2016

Can Dior do for the humble flip flop what Isabel Marant did for the slide and Celine did for the Birkenstock? I loathe flip flops, but am oddly drawn to the flip-flop-and-boy-trouser combo seen on the Dior Cruise 2016 runway…


5. RAF IN THE SPOTLIGHT

Raf Simons dancing at the Dior Cruise 2016 party

Is Raf Simons angling to be the new Olivier Rousteing? The ‘camera-shy one’ of fashion was papped dancing at the Dior Cruise party last week and has been giving heaps of interviews to promote the Cruise show in Cannes. An eagle-eyed Youtuber also spotted the Apple Watch adorning his wrist during this Business of Fashion interview. Whatever next – Raf selfies on Snapchat Periscope…?

WORDS: Navaz Batliwalla/Disneyrollergirl
DIOR IMAGE by Antonio de Moraes Barros Filho/WireImage

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

WIRED Retail 2014: My top 5 takeaways

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This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. (more…)

Could Farfetch click & collect be an ecommerce game changer?

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Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. (more…)

Farfetch looks east with Restir

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Funny to think Farfetch.com has never had a Japanese store in its community of international retailers. Now it does, Tokyo based Restir is the winner of the Farfetch Superstore prize and its edit of upscale ‘indie’ brands has just gone on the site. (more…)

The DRG Style Index: Marques’Almeida X Topshop, Louis Vuitton, J. Crew, Farfetch Discover, Shinola, Christopher Kane X NARS

The DRG STYLE INDEX has been on hiatus for a couple of weeks while Fashion Month took over. But it’s back with this week’s round-up of the brands currently buzzing on my radar…

1. ON YOUR MARKS FOR MARQUES’ALMEIDA X TOPSHOP

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Roll on October 9th. Marques’Almeida’s 68-piece collection for Topshop is looking pretty good, with all the M’A hallmarks intact. Shredded denim, delicious true-blue washes, an overall rough-n-ready aesthetic…watch this one fly. (P.S, if you’re eyeing up the parka, be fast, it’s predicted to go first…) (more…)

Farfetch: the India edit

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Farfetch continues its discovery and celebration of independent retail with the winner of its global Superstore contest. Le Mill in Mumbai is this year’s victor, winning the opportunity to sell a selection of its product on the site. Launched in 2011, by Cecilia Morelli Parikh, Julie Leymarie and Aurélie de Cort, Le Mill is a vast concept store in Wadi Bunder, housing international and Indian designers (Isabel Marant, Peter Pilotto, Savio Jon and Sabayaschi among them) alongside furniture, books, interiors and even flowers. Frankly, this looks like my kind of shop.

Le Mill is the first Indian store to be added to Farfetch’s global online marketplace, a coup that will bring awareness to the store from shoppers worldwide. My  favourite pieces include Isabel Marant’s patent flats, 3.1 Phillip Lim’s sequin-scattered sweatshirt and Andraab’s raw-edged cashmere scarf

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London-Boutiques.com relaunches

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Today sees the relaunch of London-Boutiques.com, the London-centric marketplace that does a similar job to Farfetch but on a London-wide scale. You can shop by product, store or designer, plus the editorial has been boosted with insider contributions from London tastemakers and the store owners themselves who recommend their favourite local haunts and finds.

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London-Boutiques 4 JPG

I have kicked off the blog with a piece about biker jackets. Not just your classic black leather biker but all the newer, lightweight permutations too. The West London biker of choice is a creamy wool or khaki cotton biker shrugged over neutral cashmere and denim or a vintage faded-floral dress. You can read the whole piece here

London-Boutiques-Disneyrollergirl

In line with more and more etail sites, London-Boutiques offers free returns, picked up from your address by DHL. If there’s one thing that puts me off online shopping it’s the faff of returning unsuitable items, so this is a point worth flagging up. Here are some of my favourite biker-style buys from London-Boutiques …

Helmut-Lang-BikerMIH-Shirt
Skull-cashmereIro-Biker

Clockwise from top left:
Helmut Lang jacket/MIH shirt/IRO jacket/360Sweater cashmere jumper