Tag Archives: Farfetch
The DRG Style Index: Marques’Almeida X Topshop, Louis Vuitton, J. Crew, Farfetch Discover, Shinola, Christopher Kane X NARS
The DRG STYLE INDEX has been on hiatus for a couple of weeks while Fashion Month took over. But it’s back with this week’s round-up of the brands currently buzzing on my radar…
1. ON YOUR MARKS FOR MARQUES’ALMEIDA X TOPSHOP
Roll on October 9th. Marques’Almeida’s 68-piece collection for Topshop is looking pretty good, with all the M’A hallmarks intact. Shredded denim, delicious true-blue washes, an overall rough-n-ready aesthetic…watch this one fly. (P.S, if you’re eyeing up the parka, be fast, it’s predicted to go first…)
2. LOUIS VUITTON LAUNCHES ‘THE BOOK’
Content-meets-commerce continues to thrive. In the last couple of weeks I’ve raved about the in-house print magazines that Matchesfashion.com and Hermes produce – beautifully and expensively executed tomes that are mailed free to customers (or deposited in stores). This autumn Louis Vuitton is joining the fray with ‘The Book’, its own biannual glossy. LVMH also runs Nowness.com, the online content site, so has clearly seen that content publishing is a viable marketing tool. By the same token, Nicolas Ghesquiere has taken over the Louis Vuitton Instagram account in the run-up to the SS15 show on Wednesday to give us a sneaky hint of what to expect. You can see it here…
J. CREW JOINS LONDON’S LITTLE MANHATTAN
J. Crew is slowly but steadily making its presence felt in London. This month has seen the launch of a new store in Sloane Square (fast becoming Little Manhattan with Club Monaco, Rag & Bone, Tiffany and Kate Spade nicely settled), as well as two J. Crew fragrances. If you find the womenswear a little girly (all those statement necklaces!), then my advice is to head for the men’s knitwear and boys’ blazers. Of the Arquiste For J. Crew fragrances, No 31 is the fruity one and No 57 is the unisex, woody one. (Guess which I chose…?)
4. FARFETCH FOR RETAIL TOURISTS
I’m liking this new physical-meets-digital app from fashion aggregator Farfetch. Capitalising on its global network of independent boutiques, the Farfetch Discover app lets you in on the go-to places recommended by its cache of well-travelled style influencers. Discover the Templehofer Feld Park in Berlin (recommended by The Style Traveller’s Bonnie Rakhit) or the vegan Gratitude Cafe in Los Angeles (suggested by Decades’ Cameron Silver), then click on the map to find out which Farfetch boutique is nearby for a spot of retail tourism.
5. SHINOLA OPENS IN NEWBURGH STREET
Barely a week goes by that Shinola doesn’t get a mention on this site. This week’s news is a biggie – Shinola is opening its first store outside the US right here in London. In Newburgh Street to be precise, where the two-floor store will slot nicely alongside LVC and Redwing, in what’s known as London’s ‘heritage quarter’. For a brand that’s only three years old, Shinola is making impressive progress with its robust Detroit-built watches, leathergoods, journals and bikes. The store will open at 13 Newburgh Street next month.
6. CHRISTOPHER KANE X NARS
The Christopher Kane commerce machine is cranking up nicely. Following this season’s handbag launch, next up is make-up. Coming next May, we’ll see a full colour collection produced by NARS, although what to expect is anyone’s guess as the SS15 collection was decidedly colour-free. But then, Mr Kane is known for his unpredictable surprises…
Farfetch continues its discovery and celebration of independent retail with the winner of its global Superstore contest. Le Mill in Mumbai is this year’s victor, winning the opportunity to sell a selection of its product on the site. Launched in 2011, by Cecilia Morelli Parikh, Julie Leymarie and Aurélie de Cort, Le Mill is a vast concept store in Wadi Bunder, housing international and Indian designers (Isabel Marant, Peter Pilotto, Savio Jon and Sabayaschi among them) alongside furniture, books, interiors and even flowers. Frankly, this looks like my kind of shop.
Le Mill is the first Indian store to be added to Farfetch’s global online marketplace, a coup that will bring awareness to the store from shoppers worldwide. My favourite pieces include Isabel Marant’s patent flats, 3.1 Phillip Lim’s sequin-scattered sweatshirt and Andraab’s raw-edged cashmere scarf…
Today sees the relaunch of London-Boutiques.com, the London-centric marketplace that does a similar job to Farfetch but on a London-wide scale. You can shop by product, store or designer, plus the editorial has been boosted with insider contributions from London tastemakers and the store owners themselves who recommend their favourite local haunts and finds.
I have kicked off the blog with a piece about biker jackets. Not just your classic black leather biker but all the newer, lightweight permutations too. The West London biker of choice is a creamy wool or khaki cotton biker shrugged over neutral cashmere and denim or a vintage faded-floral dress. You can read the whole piece here…
In line with more and more etail sites, London-Boutiques offers free returns, picked up from your address by DHL. If there’s one thing that puts me off online shopping it’s the faff of returning unsuitable items, so this is a point worth flagging up. Here are some of my favourite biker-style buys from London-Boutiques …
I’m cautious with spring shopping as I don’t like to get too optimistic about the weather. So with the Fendi sleeveless blouse there’s a Thomas Tait leather jacket and to accompany the Theory shorts, an Ostwald Helgason sweatshirt. The Dries Van Noten lace-ups are an all-year-round option, as is the Chloe ring. (P.S, you might like to know that there’s free shipping on full-price merch over £100 at Farfetch until Thursday…)
ABOVE LEFT TO RIGHT:
TOP: Olympia le Tan bag; Dries van Noten shoes; Fendi blouse
MIDDLE: Ostwald Helgason sweatshirt; Chloe ring; Theory shorts
BOTTOM: Thomas Tait jacket; Marc Jacobs Dot eau de parfum; Topshop platforms
Fashion collaborations are standard these days, but some are a better fit than others. So how’s this for a perfect match? Carven meets Petit Bateau in a capsule collection of gamine tops, dresses, polo-bodies and detachable collars. Just beautiful. The collection launches today exclusively on only three etail sites (until 4th December when it goes on general release). Continue reading
Q&A: Farfetch.com’s Jose Neves on his business beginnings, etail in emerging markets and multi-channel thinking
News just in: Farfetch.com, the curated marketplace for independent boutiques has raised $18 million of further funding to help growth in Brazil, Asia and America. Launched in 2008 by Jose Neves (originally a shoe designer and also the brains behind B Store and Swear), Farfetch works like an upscale high street where boutiques can spread their reach to customers in 100 countries. Jose agreed to answer some of my questions on his business beginnings, the challenges of etail in emerging markets and his multi-channel strategy… Continue reading
This has been quite the blogger achievement week. Yesterday saw the official on-sale date for the Six By 6 Bloggers shoe project with Farfetch (shout out to blog mates Style Salvage and Susie Bubble and blog acquaintance Face Hunter) while Wednesday was the launch of Emily Johnson’s Fashion Foie Gras For Coach blogger bag. Continue reading
Blogger collabs are quite the thing now, aren’t they? I just had a call from a value retailer asking me to work with them but I don’t really do value fashion so had to pass, I think I may have even uttered the phrase ‘it’s not on brand’. Continue reading