Tag Archives: Farfetch
Farfetch continues its discovery and celebration of independent retail with the winner of its global Superstore contest. Le Mill in Mumbai is this year’s victor, winning the opportunity to sell a selection of its product on the site. Launched in 2011, by Cecilia Morelli Parikh, Julie Leymarie and Aurélie de Cort, Le Mill is a vast concept store in Wadi Bunder, housing international and Indian designers (Isabel Marant, Peter Pilotto, Savio Jon and Sabayaschi among them) alongside furniture, books, interiors and even flowers. Frankly, this looks like my kind of shop.
Le Mill is the first Indian store to be added to Farfetch’s global online marketplace, a coup that will bring awareness to the store from shoppers worldwide. My favourite pieces include Isabel Marant’s patent flats, 3.1 Phillip Lim’s sequin-scattered sweatshirt and Andraab’s raw-edged cashmere scarf…
Today sees the relaunch of London-Boutiques.com, the London-centric marketplace that does a similar job to Farfetch but on a London-wide scale. You can shop by product, store or designer, plus the editorial has been boosted with insider contributions from London tastemakers and the store owners themselves who recommend their favourite local haunts and finds.
I have kicked off the blog with a piece about biker jackets. Not just your classic black leather biker but all the newer, lightweight permutations too. The West London biker of choice is a creamy wool or khaki cotton biker shrugged over neutral cashmere and denim or a vintage faded-floral dress. You can read the whole piece here…
In line with more and more etail sites, London-Boutiques offers free returns, picked up from your address by DHL. If there’s one thing that puts me off online shopping it’s the faff of returning unsuitable items, so this is a point worth flagging up. Here are some of my favourite biker-style buys from London-Boutiques …
I’m cautious with spring shopping as I don’t like to get too optimistic about the weather. So with the Fendi sleeveless blouse there’s a Thomas Tait leather jacket and to accompany the Theory shorts, an Ostwald Helgason sweatshirt. The Dries Van Noten lace-ups are an all-year-round option, as is the Chloe ring. (P.S, you might like to know that there’s free shipping on full-price merch over £100 at Farfetch until Thursday…)
ABOVE LEFT TO RIGHT:
TOP: Olympia le Tan bag; Dries van Noten shoes; Fendi blouse
MIDDLE: Ostwald Helgason sweatshirt; Chloe ring; Theory shorts
BOTTOM: Thomas Tait jacket; Marc Jacobs Dot eau de parfum; Topshop platforms
Fashion collaborations are standard these days, but some are a better fit than others. So how’s this for a perfect match? Carven meets Petit Bateau in a capsule collection of gamine tops, dresses, polo-bodies and detachable collars. Just beautiful. The collection launches today exclusively on only three etail sites (until 4th December when it goes on general release). Continue reading
Q&A: Farfetch.com’s Jose Neves on his business beginnings, etail in emerging markets and multi-channel thinking
News just in: Farfetch.com, the curated marketplace for independent boutiques has raised $18 million of further funding to help growth in Brazil, Asia and America. Launched in 2008 by Jose Neves (originally a shoe designer and also the brains behind B Store and Swear), Farfetch works like an upscale high street where boutiques can spread their reach to customers in 100 countries. Jose agreed to answer some of my questions on his business beginnings, the challenges of etail in emerging markets and his multi-channel strategy… Continue reading
This has been quite the blogger achievement week. Yesterday saw the official on-sale date for the Six By 6 Bloggers shoe project with Farfetch (shout out to blog mates Style Salvage and Susie Bubble and blog acquaintance Face Hunter) while Wednesday was the launch of Emily Johnson’s Fashion Foie Gras For Coach blogger bag. Continue reading
Blogger collabs are quite the thing now, aren’t they? I just had a call from a value retailer asking me to work with them but I don’t really do value fashion so had to pass, I think I may have even uttered the phrase ‘it’s not on brand’. Continue reading