Wired Retail 2017: 5 future trends for digital shopping

burberry augmented reality app illustrated by Danny Sangra

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, as she unpacks five key takeaways from this year’s Wired Retail conference, and how they will change your future digital shopping habits.

I’ll take the world of visual-culture and discovery-commerce over voice-activated replenishment shopping – thank you. The former feels like a fun Instagram Stories fuelled shopping spree, while the latter sounds like a boring, but necessary automated shopping list. Both have a place in the current online marketplace (more…)

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy

Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)

Buy it now: J.W. Anderson for Topshop

As you may have noticed, I’m quite fascinated by the growing commercialisation of Fashion Week. More than anyone, Topshop has been instrumental in making Fashion Week accessible to all, via its sponsorships and collabs with LFW designers, it’s unsurpassed social media LFW coverage, its just announced Facebook hook-up and most recently, its pop-up shops at the LFW sites. (more…)

BrandAlley launches Pin To Win Facebook app

What with all the Pinning, Tumbling, Fancying and Discoveredd-ing, I’m fast getting inspirationed out*. Enough with the inspiration – I don’t need anymore! But I guess I’m an extreme case – most people don’t spend their lives scrolling through websites 1000 hours a day.

The latest, and inevitable chapter in the social curation story is that of brands and retailers using virtual ‘pinboards’ to drive sales. (more…)