Look, frame, what do you see?*

Giorgio Armani Films of City Frames BFI

Now more than ever, fashion is part of the entertainment system. And no one knows this better than Giorgio Armani. An early believer in the commercial clout of red carpet dressing, his ad campaigns are cinematic extravaganzas worthy of their very own film awards.

Armani’s passion for cinema extends for another season to Films of City Frames, an initiative designed to give a platform to emerging filmmakers from four of the world’s most prestigious film schools. Their brief? To create a short film based on real life, set in the film school’s city – and starring Armani ‘Frames of Life’ eyewear in a supporting role. (more…)

Last Call: The Future Is Here at The Design Museum

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Eek, I’m way behind on my exhibition reports. OK, if you have any interest in the future of product and fashion design, or even art, then scrap all weekend plans and get thee to Shad Thames. For this weekend is the last weekend for the wonderful eye-opener that is The Future Is Here at The Design Museum. (more…)

Fashion futurism: DVF’s Google Glass video

I’m convinced that eyewear is going to be the fashion category with the most possibilities for future tech innovation. While I’m not quite sure what’s happened with Lady Gaga’s Polaroid camera glasses, we’re already starting to see an emergence in 3d printed eyewear, but let’s put that aside for now.

This week it’s all about Google Glass, thanks to Diane Von Furstenberg’s NYFW collab with Google. When she took her bow on the catwalk with Google’s co-founder Sergey Brin on Sunday, she was wearing one of the colour-coded eye-pieces. Turns out each Google Glass houses a chip in its frame which was able to record the preparations and goings-on of show day. The final video is here to see and I have a feeling we’ll be seeing a lot more of Google Glass technology…

Introducing Ron Arad’s £900 PQ Eyewear sunglasses

Look at the picture above. You’re looking at a pair of ‘Angel’ sunglasses from Ron Arad’s new eyewear line, PQ Eyewear. RRP between £400 and £900 which is a pretty penny to pay. (more…)