experiential retail

THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE

It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. (more…)

Don’t Miss: Tiffany’s New York minute in London

Tiffany & Co. Fifth & 57th at Selfridges - New York

The Selfridges x Tiffany & Co. ‘Fifth & 57th’ exhibition is yet another example of luxury brands seducing existing and prospective customers with immersive bricks and mortar experiences. This delightful experience takes place in the Old Selfridges Hotel, an annexe behind Selfridges where you’ll ascend a couple of flights of stairs and find yourself seeemingly slap bang in the cross fire of Fifth Avenue and 57th Street, New York. (more…)

Feeling at home at the revamped Hermes New Bond Street store

London's Hermes New Bond Street flagship reopens

Making your retail store feel like a home – a relaxing, inviting and luxurious one – is quite the thing right now and Hermès has of course nailed it. Enter exhibit A: its newly re-zhuzhed London flagship in the old Time & Life building in New Bond Street. This year marks its 40th anniversary in this location and it’s celebrated by doubling the size, enhancing the tactile factor and giving us a whole lot more product. (more…)

Guest post: Experiencing the Fragrance Lab at Selfridges

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DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)