Tag Archives: experiential retail
DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent
Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. Continue reading
When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.
The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. Continue reading
Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…
1. IT’S KENZO TIME
I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. Continue reading
This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. Continue reading
Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.
This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. Continue reading
There’s something charming, and humbling about a one-to-one session with a true craftsman, not least when it comes to haute horlogerie with one of my favourite watch brands: Jaeger-LeCoultre. I’m a big fan of the Reverso watch from the Swiss luxury watch-maker (have you seen its latest collab with Valextra? Oh my!), that just happens to be celebrating its 180th anniversary with a dedicated exhibition space at Harrods. Continue reading
Gosh isn’t there a lot going on with retail right now? Online may be the all-powerful monster threatening the high street, but bricks and mortar stores are fighting back by ramping up the drama and excitement on offer.
Done – all my thank you notes are written and posted! I may be tech-addicted but I still like to put pen to paper. Lately I’ve been using Kate Spade’s initial note cards and my psychedelic Peter Max ‘fold and mail’ notepaper, but I’d love to get my hands on the just-launched Louis Vuitton ‘World Of Writing’ papers and inks. Continue reading
Latest in the rebranding of Covent Garden is Chanel’s new standalone beauty pop-up, a make-up mecca that will be in situ between now and the end of the year. It’s the first of its kind for Chanel in Europe and suggests they’re trialling the concept for a more permanent set-up. Why Covent Garden? “It’s a light-hearted, fun destination,” I was told, although being positioned slap bang at the entrance of the Piazza and also along the same drag as Apple, Burberry Brit, Rugby Ralph Lauren and Opening Ceremony on King Street (AKA, London’s new shopping destination) sounds much more strategic than that. Continue reading
A recent interview with Topshop‘s Kate Phelan revealed that the creative director plans to make its designer collaborations bigger and better. “I think before, the collaborations have always been seen as something quite small compared to the rest of the business. There’s so much potential in the relationship we have with the designers, we should maximise it.” And what great sense that makes. Prime example: last week’s Meadham Kirchhoff kitschfest – an all singing and dancing in-store extravaganza at the London Topshop flagship. Wish you were there?