experiential retail Archives - DisneyRollerGirl

experiential retail

Don’t Miss: Tiffany’s New York minute in London

Tiffany & Co. Fifth & 57th at Selfridges - New York

The Selfridges x Tiffany & Co. ‘Fifth & 57th’ exhibition is yet another example of luxury brands seducing existing and prospective customers with immersive bricks and mortar experiences. This delightful experience takes place in the Old Selfridges Hotel, an annexe behind Selfridges where you’ll ascend a couple of flights of stairs and find yourself seeemingly slap bang in the cross fire of Fifth Avenue and 57th Street, New York. (more…)

Feeling at home at the revamped Hermes New Bond Street store

London's Hermes New Bond Street flagship reopens

Making your retail store feel like a home – a relaxing, inviting and luxurious one – is quite the thing right now and Hermès has of course nailed it. Enter exhibit A: its newly re-zhuzhed London flagship in the old Time & Life building in New Bond Street. This year marks its 40th anniversary in this location and it’s celebrated by doubling the size, enhancing the tactile factor and giving us a whole lot more product. (more…)

Guest post: Experiencing the Fragrance Lab at Selfridges

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DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)

Welcome to Pradasphere (and don’t forget your souvenirs)

Pradasphere-Harrods-disneyrollergirl

When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.

The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. (more…)