Tag Archives: everyday essentials
Aerin Lauder is really getting into her stride as a flag bearer of no-brainer beauty, a slightly girlier version of Bobbi Brown if you will.
Where Bobbi is all about the everyday make-up in graphic, black packaging, AERIN does the same job but with luxe golden compacts and pastel-pink or pastel-printed boxes. The prints are a really nice (and original) touch that have become a brand signature. If you know anything about Aerin Lauder (not that I’m obsessed or anything), you’ll know she’s all about the NY-Hamptons lifestyle, with plenty of outdoorsy inspiration driving the brand aesthetic. Continue reading
I’m always interested in single-product brands and how they progress. It seems to me the sensible way to start out. Ralph Lauren famously started with ties, Alexander Wang with his capsule line of cashmeres and Palmer Harding are doing well with their inventive shirt-based pieces. Continue reading