The Eudon Choi for River Island shop is open! And aren’t the look book pictures fab?
The capsule collection is part of River Island’s Design Forum which gives emerging designers a platform to reach more consumers at an affordable price. Choi based his inspiration around Vogue photographer Peter Lindbergh’s 1991 Wild At Heart shoot, which famously featured the likes of Cindy Crawford, Naomi Campbell and Tatjana Patitz as bad-ass bikers girls.
Eudon Choi’s tomboy-luxe aesthetic is all about boxy, anti-bodycon shapes in rich fabrics. The silver leather jacket (£250) is likely to sell out first, swiftly followed by the biker boots (£110). But the biker-detailed utility jacket (£150) and leather-panelled coat (£200) are probably your best bet for cost-per-wear versatility.