Tag Archives: etail
My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…
1. CELINE’S BEIJING STRATEGY
So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? Continue reading
On this week’s DRG STYLE INDEX, these are the brands that caught my attention…
1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)
The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! Continue reading
This is a simple but clever marketing campaign I read about on WWD.
Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. Continue reading
I loved Natalie Massenet’s talk at the Vogue Festival and the way she used Instagram as a modern alternative to a Powerpoint slideshow. Even better, people who weren’t at the festival could follow the presentation independently by viewing her specialy-populated Instagram feed, Nataporter_Mystorysofar (best viewed in the app).
But now Vogue has released some of the videos of the presentations, talks and panel discussions. Watch the Natalie Massenet presentation in full…
Right, now that Vogue Festival is out of the way, the next Vogue event to diarise is the Met Gala, coming on 6th May. Especially if you’re a celeb-loving fashion fan. The red carpet arrivals at the Costume Institute benefit will be livestreamed next Monday at 7pm EST on the Moda Operandi, US Vogue, Samsung and Metropolitan Museum of Art websites. Continue reading
It’s been around for less than eighteen months but Avenue32 is powering along in its quest for etail market share. It prides itself on scouting new talent, not least from further afield than
St Martin’s London, New York and Paris. This is an interesting video spotlighting three of its Russian designers – Vika Gazinskaya, Vassilisa and Vilshenko (The sound quality’s not great but stick with it). Continue reading
It might be Fashion Month but life isn’t all about Marni-esque print and wacko Celine ‘fur-kenstocks’. Sometimes you want a palate-cleanser, a just-so silk shirt with double cuffs for example, or a high quality trench that will travel with you from spring to winter without the Rue Saint-Honore price tag. Continue reading
Pre-tail site, M’oda ‘Operandi has been going for quite a while now and even though I’m still a novice online shopper when it comes to fashion (honestly, I can count my total clothing purchases on two hands), I do think it’s a clever concept.
For me it works as a research tool. It bridges the gap between seeing things on the runway (styled to the hilt as per the designer’s vision) and seeing them on a rail in store. We get to see clothes ahead of season styled in a more wearable way, including those by some of the lesser known designers. This week’s ‘trunk shows’ (the M’O name for its limited-time pre-order sales) includes Bouchra Jarrar’s winter couture collection (a designer I love, who was shortlisted for the Balenciaga gig and M’oda ‘Operandi’s first ‘couture’ designer) and J.W. Anderson pre-fall.
But like a lot of start-ups, it seems the plan is to develop the concept beyond its original, well, moda operandi. Since December, the site has also offered conventional, in-season etail in its ‘Boutique’, giving the M’O consumer the option to buy their favorite pieces and wear them the next day. As CEO Aslaug Magnusdottir says, “We want to better serve our current customers and reach a new customer base. We’ve been able to establish a name in various pockets of the world and we want to take advantage of our positioning and build our market share quickly.”
You can pre-order Bouchra Jarrar’s winter couture collection until 5th Feb and J.W. Anderson Pre-Fall 2013 until 4th Feb. Happy shopping!
Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.
This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).
Watch and cringe…