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THE DRG STYLE INDEX: SELFRIDGES, VOGUE, THOMAS TAIT, COCA COLA

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…

1 SELFRIDGES BETS ITS MONEY ON IT BAGS

Selfridges-handbag-revamp

Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)

THE DRG STYLE INDEX: CELINE, MICHAEL KORS, GRAZIA, GLOBE-TROTTER

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…

1. CELINE’S BEIJING STRATEGY

Celine-Beijing-Faye-Wong 2

So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? (more…)

THE DRG STYLE INDEX: BARRIE, KILGOUR, HARVEY NICHOLS, A.P.C, MULBERRY

On this week’s DRG STYLE INDEX, these are the brands that caught my attention…

1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)

Barrie-knitwear-Chanel-disneyrollergirl

The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! (more…)

Amanda Wakeley’s shoppable outfit posts

Amanda-Wakeley-On-The-Bed-Campaign

This is a simple but clever marketing campaign I read about on WWD.

Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. (more…)