Edwin

RETAIL REPORT: Covent Garden – should a high street be more like a department store?

Oliver Sweeney Henrietta Street Covent Garden menswear destination

In the battle between bricks and clicks, the high street has suffered, but department stores have done well to up their game. They have become nimble at keeping pace with fashion, worked harder to collaborate with brands on pop-ups and events, and just seem more dynamic places to be. It’s something the rest of the high street can learn lessons from and I’m already seeing its influence.

Covent Garden got the memo some time ago. OK, it’s not quite a high street but it’s a shopping district that misplaced its mojo for a while and has since redeemed itself. In the 80s it was incredibly stylish and vibrant. At its peak, London’s cool set gravitated towards the Meccas of Paul Smith, Jones and thrift emporium Flip. (more…)

Models from Elsewhere: Chelsea

Straight off the plane from New York, 20 year old model Chelsea from M&P Models was the second in my Models From Elsewhere series. This sunny, Carolina-born dancer hosted us in her tiny King’s Cross flat, did cartwheels on demand and waxed lyrical on her love of dancing, vintage and Asos(more…)

Jofama X Edwin

Brand collaborations are the norm these days but boy do I cringe when some get it wrong! A great collaboration should make sense; the fit should be logical, not laboured and should retain the essence of both/all parties. Here’s a great example of a collaboration that works. Swedish leather brand Jofama has a long history in making aviator and biker jackets and has tapped Edwin to recreate one of its classics with an updated twist here and there. Said twists resulting in ‘The Airwoman’ jacket include a lush red silk lining, vintage rivets and a removable collar. Easy.