ecommerce

Céline e-commerce goes live



Celine e-commerce

Let’s go shopping at Celine.com!

LVMH is finally launching Céline e-commerce with a new version of Celine.com launching in France. All product categories will be available for purchase online, according to WWD.

The launch will be marked by a digital ad campaign in France from mid-December. (more…)



Ask Alison: Is Farfetch’s augmented retail a customer service coup or just an excuse to mine our data?



Farfetch Store of the Future launch event

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how Farfetch and its new ‘Store of the Future’ technology aims to enhance physical and digital retail.

There are benefits for customers in getting over the online shopping ‘privacy bump’ as it’s known in retail circles. Giving away your personal data for rewards is looking a whole lot more interesting, with the prospect of having over 400 global luxury boutiques (and their inventories) at your beck and call, whenever, wherever and whether you prefer to shop on or offline. (more…)



Buy it now: Is Chanel e-com coming?



chanel ss17 ecommerce

Well you can’t theme a Chanel show around data and servers and not expect some savvy journos to jump to conclusions. Chanel has been dipping its two-tone toe cap into the e-com pool one inch at a time, with make-up, fragrance and even entry level fine jewellery. Surely, the full e-com works isn’t far off? (more…)



First look: The Google-ification of Fashion Week



New York Fashion Week Google Kate Lanphear

At 9pm, UK time last night when I turned on my phone I was alerted to a new Google notification. Did I want to know what was going on at NYFW?

Hey, why not? (more…)