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ecommerce

Ask Alison: Is Farfetch’s augmented retail a customer service coup or just an excuse to mine our data?



Farfetch Store of the Future launch event

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how Farfetch and its new ‘Store of the Future’ technology aims to enhance physical and digital retail.

There are benefits for customers in getting over the online shopping ‘privacy bump’ as it’s known in retail circles. Giving away your personal data for rewards is looking a whole lot more interesting, with the prospect of having over 400 global luxury boutiques (and their inventories) at your beck and call, whenever, wherever and whether you prefer to shop on or offline. (more…)



Buy it now: Is Chanel e-com coming?



chanel ss17 ecommerce

Well you can’t theme a Chanel show around data and servers and not expect some savvy journos to jump to conclusions. Chanel has been dipping its two-tone toe cap into the e-com pool one inch at a time, with make-up, fragrance and even entry level fine jewellery. Surely, the full e-com works isn’t far off? (more…)



First look: The Google-ification of Fashion Week



New York Fashion Week Google Kate Lanphear

At 9pm, UK time last night when I turned on my phone I was alerted to a new Google notification. Did I want to know what was going on at NYFW?

Hey, why not? (more…)



THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)