Tag Archives: DRG Style Index

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

Posted on by Disneyrollergirl

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). Future Fashion arrives at Westfield London from 27-29th March and Westfield Stratford from 2-4th April and for eight weeks around the event, Westfield will create unique immersive experiences in collaboration with fashion brands in-centre and online.


2. DEPARTMENT STORES GET FIRST DIBS ON APPLE WATCH

Looks like Apple is also banking on experiential retail to help position its Apple Watch as a fashion must have. The watch, which starts shipping on April 24th, is being previewed at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London where bespoke installations will be set up featuring special lighting and animations. Of course, with Angela Ahrendts heading up its retail operations, it’s unsurprising she’s bringing some of her luxury retail magic dust to the proceedings. The special previews will be taking place on April 10th so I’ll be heading down to Selfridges for a nose.


3. GOOGLE OPENS BRICKS AND MORTAR STORE IN LONDON

Everyone really does want a bite of Apple’s share of the tech market. Finally other tech brands like Samsung and Google are realising the value of hands-on, face-to-face service in a bricks and mortar store. Google’s first bricks and mortar store opened in Tottenham Court Road as a shop in shop in Currys PC World last week, promising us a ‘play, experiment and learn’ environment.


4. FARFTCH SENT ME A SELFIE STICK

Why the hell did Farfetch send me a selfie stick last week? Ah, to promote its clever new Unfollowers campaign. I feel a bit sorry for brands having to constantly reinvent the ‘be yourself, you’re an individual’ message, but Farfetch have done it well. The idea is to step away from selfie culture by taking a backwards selfie (hashtagged #unfollowers) and sharing why you see yourself as a leader, not a follower. Check the site for their profiles and videos of creative innovators and rule breakers doing their own style thing.

WORDS: Navaz Batliwalla/Disneyrollergirl

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVE


Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… Continue reading

The DRG STYLE INDEX: GARETH PUGH, TIM COPPENS, GOSHA RUBCHINSKIY X ASOS, WOOD WOOD X CHAMPION

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TEN YEARS OF GARETH PUGH

Was it really ten years ago that Gareth Pugh first showed in London? It certainly was, and he’s marking the occasion by returning to show on the LFW schedule. There’s also a retrospective exhibition, showing at the Galleria Melissa store in Covent Garden from February 11th until May. Continue reading

THE DRG STYLE INDEX: ALL SAINTS, LOUIS VUITTON, GUCCI

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.ALLSAINTS IS ALL GROWN UP

I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. Continue reading

THE DRG STYLE INDEX: AG JEANS, DIOR, LANVIN

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. ALEXA CHUNG FOR AG JEANS

As a certified celebrity-avoider, I rarely pay attention to celeb collaborations. The Alexa Chung for AG Jeans collection is the exception. There’s a lot to like in these simple denim pieces and you can actually believe that Alexa had something to do with them (although I wish she’d gone easy on the faux faded bits). Continue reading

THE DRG STYLE INDEX: TRADEMARK, LUCKY MAGAZINE, SAINT LAURENT

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. HELLO TRADEMARK


I’m keeping my eye on Trademark this year, a brand I only discovered a few weeks ago at their London press day. Shapes are simple, and a tiny bit preppie (well, there are sweatshirts) but it’s the overall presentation as ‘a brand’ that I like – focussed, clean and graphic. Continue reading

THE DRG STYLE INDEX: BURBERRY X VSCO, POLAROID’S NEW CAMERA, LACOSTE GETS A REVAMP

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY X VSCO

Everyone knows about Instagram, but VSCOcam is another photo social networking app that’s gaining popularity with photography fans and brands. Its filters are stunning and it lends itself to professional photographers and brands who want to create galleries (called ‘grids’) of a superior standard. Here’s one I discovered from VSCOcam and Burberry which lets users upload their own images to a ‘grid’ dedicated to rainy weather. Continue reading

THE DRG STYLE INDEX: JIGSAW, LOUIS VUITTON, INTO THE GLOSS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JIGSAW PROFITS END THE YEAR ON A HIGH

Nice news to end the year on for Jigsaw. The FT reports that sales and profits are up at both Jigsaw and DRG fave The Shop At Bluebird (where sales up up 39% this season – wowza). Continue reading

THE DRG STYLE INDEX: BURBERRY, VALEXTRA, GUCCI, VALENTINO, FORNASETTI

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NAOMI CAMPBELL AND JOURDAN DUNN FOR BURBERRY SS15

Oh to be a fly on the wall of the new Burberry ss15 campaign featuring Naomi Campbell and Jourdan Dunn. I love the colourful energy of this campaign and – note to Santa – as a key focus of the collection, the trench coats are being made available to buy from today at Burberry.com (with the rest of the collection on sale globally from January 5th). Continue reading

THE DRG STYLE INDEX: OLYMPIA LE TAN, HARVEY NICHOLS, DOVER STREET MARKET, SOPHIA WEBSTER, BIRCHBOX

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) OLYMPIA LE-TAN’S DEBUT STORE

I just saw that Olympia Le Tan has opened her first store in Paris. I love this girl. Everything from her book-shaped minaudieres to her RTW and even her Tumblr are beautifully executed. The store is located at Passage des Deux-Pavillons, just behind the Palais Royal and houses everything from clothes, to bags (of course), accessories and jewellery. Continue reading