Tag Archives: DRG Style Index

THE DRG STYLE INDEX: LOUIS VUITTON, YAHOO, LUCKY, MARC JACOBS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. DOVER STREET MARKET LONDON HOSTS ITS FIRST ‘EPHEMERAL’ VUITTON STORE

LOUIS VUTTION-Dover-Street-Market-London

Louis Vuitton has just opened its first London ephemeral store (don’t call it a pop-up)  at Dover Street Market. Stocked with the best bits from Nicolas Ghesquiere’s debut Vuitton collection, this is the first chance to snatch up those covetable (and probably collectible) runway pieces. And the fun doesn’t stop at RTW. The edit of accessories – including jewellery, sunglasses, shoes and of course those incredible bags and leathergoods – is as enticing as the clothes. Sister stores have opened simultaneously at Dover Street Markets In New York and Tokyo.


2. YAHOO’S FASHION SITE IS TAKING SHAPE

Sara_Cristobal-the-coveteur

The latest Yahoo news is that some key editorial names have been added to the site’s fashion roster. Joining Joe Zee are V Magazine’s Sarah Cristobal (above), CR Fashion Book’s Dora Fung and Into The Gloss’s Nick Axelrod. The new-look Yahoo Style is rumoured to launch around Fashion Week. (Hopefully someone will get their hands on the UK site soon too…)


3. LUCKY MAGAZINE MERGES WITH BEACHMINT

Lucky-Magazine-beachmint-content-commerce

Is this the future of editorial? Condé Nast’s shopaholic bible, Lucky magazine is being married with BeachMint as an ecommerce-editorial site. The Lucky Group will still be part of Condé Nast and continue to produce a print mag ten times a year, but it will be complemented by a multi-brand shopping site, powered by BeachMint. Condé Nast president Bob Sauerberg said. “By adding an e-commerce component to Lucky, we’re fulfilling the brand promise — to create the ultimate shopping resource and provide advertisers with the ability to truly integrate at every point within the customer journey.” The New York Times has more on the story here.


4. DAISY MARC JACOBS REWARDS SOCIAL MEDIA FOLLOWERS WITH TWEET COMMERCE

Marc-Jacobs-nail-polish-Tweet-shop-London

The last three days have seen the ultimate in experiential retail courtesy of Marc Jacobs and its fragrance licensee Coty. A pop-up in the ‘beauty quarter’ of Covent Garden gave us the UK debut of Marc Jacobs’ tweet shop, in which customers could pay for a Daisy mini perfume, trinket or manicure (with the not-available-in-the-UK Marc Jacobs nail colours) just by tweeting with the #MJDaisyChain hashtag. The most creative tweets got the chance to win a Marc By Marc Jacobs handbag and there was no shortage of Insta-friendly props to use as well as a dedicated Vine booth. I got very snap-happy with the gigantic perfume bottles and daisy-decorated cake pops. The ephemeral nature of the store, plus the genuine excitement of the punters made this a really engaging and fun consumer experience in which no money changed hands but Marc Jacobs’ social following were handsomely rewarded with content and freebies. “We’ve got a deeply engaged follower group who are spontaneous, creative and give a lot to us,” Natalie Moon, UK marketing director at Coty told Marketing Week. “This was a chance for us to give something back to them.”

Marc-Jacobs-Daisy-Tweet-shop-London

[Sarah Cristobal image via The Coveteur]

THE DRG STYLE INDEX: WANT LES ESSENTIELS DE LA VIE; MAC X BROOKE SHIELDS; DIET COKE X ASOS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WHAT WOMEN WANT

WANT-Les-Essentiels-de-la-Vie-womens

Get ready for another stealth-luxe handbag line, this one’s coming from WANT Les Essentiels de la Vie. The minimalist menswear accessory brand now has a women’s leather range, currently on sale exclusively at Barneys. “Our female fans have been egging us on to unleash this for a long time. There was definitely a pent-up demand for it,” co-founder Byron Peart told Style.com. Continue reading

THE DRG STYLE INDEX: GOSHA RUBCHINSKIY X ICA, MOLESKINE POP-UP, MARGIELA FINE JEWELLERY

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. GOSHA RUBCHINSKIY IN CONVERSATION

gosha-rubchinskiy

There’s a lot of buzz around Russian designer-artist Gosha Rubchinkiy right now and the ICA has tapped into the curiosity by inviting him to discuss his multi-faceted approach to fashion at its Culture Now talks event on August 29th 31st. I would give you the details, except the tickets have already sold out. Soz. [UPDATE: The curator, Angela Hill has left a comment to point out that the talk is actually on the 29th and there are now a few more tickets available.]

Continue reading

THE DRG STYLE INDEX: HERMES, SONIA RYKIEL, EBAY, BELLA FREUD

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

A NEW NAME AT HERMES

Nadege-Vanhee-Cybulski-hermes Continue reading

THE DRG STYLE INDEX: JEFF KOONS, EBAY, SOTHEBY’S, SACAI, CALVIN KLEIN JEANS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JEFF KOONS FOR H&M

Jeff-Koons-for-HM-handbag

So did you? Get your hands on the much-coveted Jeff Koons for H&M handbag? To celebrate the brand new H&M NYC flagship and the Jeff Koons retrospective at the Whitney, a one-off handbag adorned with Koons’ famous Balloon Dog was produced last week, sadly to the US market only. I wrote about it here. Continue reading

THE DRG STYLE INDEX: HERMES LE BAIN; RAF SIMONS; LYST; FENWICK; MR HARE

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. HERMES LAUNCHES LE BAIN

hermes-le-bain_garance-dore

So here you have the ultimate bathtime experience. Can you think of anything posher than Hermes hand wash or shampoo? Continue reading

THE DRG STYLE INDEX: NIKE, HERMES, HARRODS, CHARLOTTE GAINSBOURG, MARC BY MARC JACOBS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NIKE’S NEW AIR MAX LUNAR1 IS HERE

Nike-Air-Max-Lunar1
Heads-up: Nike’s new Air Max Lunar1 trainer (£105) is here, an update on the original Air Max with new ultra-lightweight cushioning and mesh panels to make the cult shoe even more comfortable and flexible. I think they have done a great job adding in new technology while keeping the heritage good looks. Continue reading

The DRG Style Index: COS, GOSHA RUBCHINSKIY, MANSUR GAVRIEL, RAF SIMONS X ADIDAS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on my radar…

1. COS X SERPENTINE GALLERIES

Cos-shoes-serpentine-galleries

COS is marking its collab with the Serpentine Galleries with a special pair of shoes. Digging through the archive, it has reworked a classic Oxford with a stepped in back, with sales revenue donated to the Serpentine Trust. A good enough reason to invest, no? Buy them online or at the Regent street store… Continue reading

THE DRG STYLE INDEX: LA GARCONNE, HERMES, LONGCHAMP, SHINOLA

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on on my radar…

1. LA GARCONNE DOES BRICKS AND MORTAR

La-Garconne-Store-TriBeCa

Somehow this passed me by, but one of my favourite etailers has gone over to the B&M side. La Garconne, the purveyor of perfectly judged boyish womenswear has opened a physical store in TriBeCa, selling its covetable mix of Margiela, Acne Studios and The Row. Message to La Garconne: London needs you! Continue reading

The DRG Style Index: John Lobb, Paul Smith, Ebay

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on on my radar…

1. PAULA GERBASE HEADS TO JOHN LOBB

paula-gerbase

This is rather exciting news for John Lobb. The British shoemaker, owned by Hermes, has appointed Paula Gerbase as artistic director. I don’t know the full story but I’m guessing the brand wants to expand beyond footwear (Berluti-style), and hiring a buzzy young luxury designer is a good way to do it. Continue reading

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