2007, the year of the iPhone, Fashionista.com and a new wee blog called Disneyrollergirl. Oh shit where did ten years just go?
Back in February 2007 I was living it up in the world of teen mags, those halcyon days when you had all the time in the world to plan and create and would wait days for your post-shoot contact sheets to arrive by courier. I would research online industry news from a little blog called Fashion Inc (an off shoot of now-defunct Conde Nast business site Portfolio, written by Lauren Goldstein Crowe) and read earnest fashion student musings on SHOWstudio forums (moderated by Penny Martin). (more…)
While the spotlight of Graduate Fashion Week tends to shine mainly on the design graduates, it’s easy to forget all the other talent waiting to be discovered. The world of fashion media has changed beyond recognition in the last 5-10 years and I was tasked along with Jessica Bumpus (former Vogue.co.uk staffer, now a freelance whizz writing for everyone from the New York Times to Snapchat’s Sweet channel) to judge the Graduate Fashion Week New Media Award a couple of weeks ago. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week
Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)