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digital

THE DRG STYLE INDEX: SHINOLA, L’OREAL, TIFFANY, LANCOME, UNITED NUDE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SHINOLA BAGS GET A BIGGER FOCUS

Shinola co-design directors Richard Lambertson and John Truex

Somehow I missed the memo that Richard Lambertson and John Truex had parted ways with Tiffany. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Trend report: Nina Ricci’s animated GIFs

Here’s a great execution of a luxury trend that ticks two boxes – playful luxury and what The Future Laboratory calls ‘netstalgia’. Nina Ricci has released four animated GIFs designed with Jo Ratcliffe to launch its AW12 La Rue handbags. Although I must admit the bags aren’t really my taste, I absolutely love the GIFs which are charming and playful yet absolutely retain the aspirational whiff of luxury…

Nina Ricci Rue De Verneuil (more…)

Brands as content creators: Armani launches Tweet Talks


Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). (more…)