Tag Archives: digital

THE DRG STYLE INDEX: SHINOLA, L’OREAL, TIFFANY, LANCOME, UNITED NUDE

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SHINOLA BAGS GET A BIGGER FOCUS

Somehow I missed the memo that Richard Lambertson and John Truex had parted ways with Tiffany. The handbag designers are now co-design directors of leather accessories at Shinola, where WWD reports that leathergoods (which currently make up 10% of sales) are hoping to take a bigger brand focus.


2. L’OREAL PARIS SIGNS SIR JOHN

Aaaand the latest new bold-face make-up artist to sign to a brand is… one I’ve never heard of before. Sir John is Beyonce’s MUA and has just signed to L’Oréal Paris, where he will work on product development and adding a “cool, modern, digital” approach to the company’s upcoming launches, according to Vogue.com. (And no, that’s not Beyonce in the pic but Google Images didn’t have a lot to choose from…)


3. TIFFANY’S FRANCESCA AMFITHEATROF PROFILED IN THE NEW YORK TIMES

I loved reading this profile of Tiffany’s design director, Francesca Amfitheatrof in the New York Times. She discusses “dull” good taste, creative experimentation and her friendship with Alexander McQueen: “Whenever I face a problem in the studio, I hear Lee in my ear. It’s him saying: ‘Push it, Francesca. Push it! Do more!’ ”


4. LANCOME LAUNCHES 80TH ANNIVERSARY DIGITAL PLATFORM

Lancôme has gone for a playful idea to celebrate its 80th anniversary. To help engage younger fans, it has launched You Are Lancôme, a fun micro-site in which users can upload self portraits and have them decorated with cute illustration ‘stickers’.


5. UNITED NUDE MAKES 3D PRINTED SHOES

Things have been quiet on the 3D printing side until now. United Nude, which has always been ahead of the curve with its architectural-looking foorwear, has collaborated with 3D SYSTEMS and five leading architects and product designers on a project for Milan’s Salone del Mobile. The United Nudes Re-Inventing Shoes project, takes a look at how 3D printing can work in shoe design, with envelope-pushing creations from designers including Zaha Hadid and Michael Young (above). Each design is apparently fully-functional, and available to buy in a limited run of just 50.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Shinola via Andrew Redington/Getty Images; Francesca Amfitheatrof via Christopher Sturma/New York Times

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. Continue reading

Trend report: Nina Ricci’s animated GIFs

Posted on by Disneyrollergirl

Here’s a great execution of a luxury trend that ticks two boxes – playful luxury and what The Future Laboratory calls ‘netstalgia’. Nina Ricci has released four animated GIFs designed with Jo Ratcliffe to launch its AW12 La Rue handbags. Although I must admit the bags aren’t really my taste, I absolutely love the GIFs which are charming and playful yet absolutely retain the aspirational whiff of luxury…

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Brands as content creators: Armani launches Tweet Talks

Posted on by Disneyrollergirl


Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). Continue reading

Danish retailer Only launches interactive, shoppable fashion film

Posted on by Disneyrollergirl

As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. Continue reading

What’s new in digital fashion

Posted on by Disneyrollergirl

Some digital fashion snippets that have caught my attention…

TOPMAN LAUNCHES ONLINE MAGAZINE


Topman’s digital zine, Generation launched last week. It’s an eclectic mix of culture and style and from my first look doesn’t seem to be about pushing product, it’s purely content driven. I find it a bit too visually chaotic but I like the variety of content. Continue reading