digital

Graduate Fashion Week – the New Media Award

Graduate fashion week 2016

While the spotlight of Graduate Fashion Week tends to shine mainly on the design graduates, it’s easy to forget all the other talent waiting to be discovered. The world of fashion media has changed beyond recognition in the last 5-10 years and I was tasked along with Jessica Bumpus (former Vogue.co.uk staffer, now a freelance whizz writing for everyone from the New York Times to Snapchat’s Sweet channel) to judge the Graduate Fashion Week New Media Award a couple of weeks ago. (more…)

THE DRG STYLE INDEX: SHINOLA, L’OREAL, TIFFANY, LANCOME, UNITED NUDE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SHINOLA BAGS GET A BIGGER FOCUS

Shinola co-design directors Richard Lambertson and John Truex

Somehow I missed the memo that Richard Lambertson and John Truex had parted ways with Tiffany. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Trend report: Nina Ricci’s animated GIFs

Here’s a great execution of a luxury trend that ticks two boxes – playful luxury and what The Future Laboratory calls ‘netstalgia’. Nina Ricci has released four animated GIFs designed with Jo Ratcliffe to launch its AW12 La Rue handbags. Although I must admit the bags aren’t really my taste, I absolutely love the GIFs which are charming and playful yet absolutely retain the aspirational whiff of luxury…

Nina Ricci Rue De Verneuil (more…)