denim

THE DRG STYLE INDEX: OSMAN X AMAZON FASHION, JOHN LOBB, H&M, SIMONE ROCHA X J BRAND, KURT GEIGER

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. OSMAN FOR AMAZON FASHION

Osman-Amazon-Christmas-jumper

Someone is giving Osman an almighty great push on the PR and marketing front as he seems to be popping up everywhere at the moment. I just noticed this Osman collection on Amazon.co.uk and surprisingly, it looks really luxe and beautiful. Amazon has tried hard to sell high end brands on its site but it never quite achieves the Net-a-Porter aesthetic that I’m guessing it’s aiming for. Until now. (more…)

Gap’s personalisation push

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Gap’s ‘new’ creative director, Rebekka Bay is well into her stride now and fittingly for the Dane who came from COS, the look for AW14 is heavily weighted to a darker, Scandi-style aesthetic.

I particularly like the inky indigo blue denim (above) and the dark wool cocoon jacket (below). I’ve tried it on and it’s a great cut, ticking the box for smart but warm very well. Two other things Gap is nailing at the moment: cashmere and sweatshirts. (more…)

Trend report: Levi’s 501s reinvented

Levis-501-fashion-normcore

This summer, I noticed a trend emerging that I couldn’t wait to hit the high street. All the skater boys were wearing too-short jeans, an inch or so above their battered Vans and it’s a look I’ve always loved.

The skinny jeans obsession has peaked so we’re after something new. and as it coincides with Normcore, I’m just going to say it – welcome back Levi’s 501, I’ve missed you.

How I’d like to wear too-short 501s? Exactly like this. If your 501s aren’t this length when you buy them, you can get them altered at the Levi’s store, fast and free (I think mine were done in a day). And the walkable heels showing just a bit of skin are a refreshing change from Tribute-style ankle-breakers (RIP).

LK Bennett sells slingbacks like this and Kurt Geiger’s courts and D’Orsays are a brand staple. Or if you have cash to splash, head to Saint Laurent, Charlotte Olympia, Dior or Gianvito Rossi

[Main pic: Tommy ton/Style.com]

London Fashion Week SS15 highlights: Day 1

Shrimps-LFW-ss15

London Fashion Week kicked off with two buzzy new names. Faustine Steinmetz showed as part of New Gen with her first presentation, a clever exploration of couture and branding, set in the suitably arty ICA.

I’m so impressed by this young designer, whose obsession for hands-on labour and figuring things out results in mind boggling textile experiments. On display were denim-look jackets of polyester styled out like Shibori (“It’s not Shibori at all! I actually handpainted it, I just like that look,” Steinmetz told me), and a jeans-n-jacket combo made from unravelled layers of upcycled denim creating a tufty fringe effect. (more…)