THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)

Carnival time at M.i.h Jeans

MIH Jeans Bay Garnett collab

Just in time for Carnival: the M.i.h Jeans X Bay Garnett collab. I saw this a few months ago at the M.i.h Jeans press day and loved it. It’s all hinged on stylist Bay Garnett’s 90s Portobello Market thrifting, so features the kind of vintage font tees and army surplus styling (more…)

Perfect pairing: J Brand X Bella Freud

J Brand x Bella Freud denim collection AW17

The J Brand X Bella Freud collab is such a good fit. It’s Bella’s first foray into denim and tapping into J Brand’s denim knowledge and customer base will help to expose her to bigger international markets, while retaining her English boy-girl attitude. I’m glad it hasn’t gone off on a wonky L.A. girl tangent!

Alongside the denim jeans, jackets, skirts and limited edition jumpsuit (available exclusively at & are Bella’s signature knits in cashmere and merino wool. (more…)

Gentlewoman style: Tonne Goodman on the perfect classic jean

Tonne Goodman on the perfect classic jean

A pin on Pinterest sent me down a classic denim rabbit hole where I arrived at this excellent throwback post on Jean Stories. It’s a fab interview with Vogue’s Tonne Goodman on what makes the perfect jean. According to this piece, it’s J Brand, Club Monaco or J. Crew, preferably in white. (more…)