Gotta love Matchesfashion.com at this time of year. You get the big-ass Matches glossy magazine through the post, plus all the shiny new SS15 deliveries. Among them are a couple of noteworthy new womenswear lines.
I’m excited about Kolor womenswear (the designer of Kolor happens to be Mr Sacai) and Matchesfashion.com’s just-launched own label, RAEY. RAEY is right on target with the clean-lined, boyish silhouettes that have dominated the 2010s, livened up with pops of pink and primrose yellow.
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. ALEXA CHUNG FOR AG JEANS
As a certified celebrity-avoider, I rarely pay attention to celeb collaborations. The Alexa Chung for AG Jeans collection is the exception. There’s a lot to like in these simple denim pieces and you can actually believe that Alexa had something to do with them (although I wish she’d gone easy on the faux faded bits). (more…)