Taking cover in counter culture

Levis 505

I’m so conflicted about LFW! I’m forever being told by brands that consumers don’t care about catwalk coverage. They want fashion that they can relate to and often don’t even realise it’s Fashion Week. (more…)

Perfect pairing – Red Wing and Nudie

Red Wing boots for women and Nudie Jeans

After a long hiatus I’m finally revisiting Nudie jeans. I used to wear Nudie a lot, back in the early days of skinny jeans, when you couldn’t prise me out of my Super Slim Kims. When they stopped making those, I moved on, by then to boyfriends, eventually slipping back into my default 501s.

But Nudie is back on my radar (more…)

THE DRG STYLE INDEX: Céline, M.I.H Jeans, Brooks Brothers, Estée Lauder

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

mih jeans pop-up shop in Soho
Happy Birthday M.i.h Jeans! Chloe Lonsdale is celebrating 10 years of M.i.h Jeans with a pop-up shop and mini-collection called The Cult Denim Project. Selling ten favourite M.i.h pieces, it includes the chambray boiler suit, which is also one of my favourite M.i.h looks. (more…)

How Levi’s helped define these cool young brands

re/Done upcycled jeans

Oh I do like a happy marriage! What could have been a fraught, competitive relationship has ended in harmony with Levi’s and RE/DONE joining forces recently at Coachella for a bit of a denim-ed up love-in.

If you remember, RE/DONE launched its denim brand last year on the basis of repurposing old Levi’s 501s by re-cutting them into a slightly more contemporary fit. The success of RE/DONE arguably led to the Levi’s 501 revival (ahem, have you seen me in the current campaign?) and happily both brands have seen fit to align in a formal collaboration, rather than compete. (more…)