Love this story on what’s thought to be the oldest pair of women’s jeans in existence. They’re Levi’s of course, and were owned by Viola Longacre, a student teacher who bought then in the early 30s. The cut is surprisingly contemporary (I’d snap these up in a heartbeat), which proves why people lust after vintage Levi’s. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. THE CORDS AND CO
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)
Just in time for Carnival: the M.i.h Jeans X Bay Garnett collab. I saw this a few months ago at the M.i.h Jeans press day and loved it. It’s all hinged on stylist Bay Garnett’s 90s Portobello Market thrifting, so features the kind of vintage font tees and army surplus styling (more…)
The J Brand X Bella Freud collab is such a good fit. It’s Bella’s first foray into denim and tapping into J Brand’s denim knowledge and customer base will help to expose her to bigger international markets, while retaining her English boy-girl attitude. I’m glad it hasn’t gone off on a wonky L.A. girl tangent!
Alongside the denim jeans, jackets, skirts and limited edition jumpsuit (available exclusively at jbrandjeans.com & bellafreud.com) are Bella’s signature knits in cashmere and merino wool. (more…)