Creme de la Mer

THE DRG STYLE INDEX: L’Oreal, Pop & Suki, Gosha Rubchinskiy, Creme de la Mer, COS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

LOreal UK Squad Ruth Crilly
I’m not mad keen on phrases like #squadgoals, #slay and #girlboss but I’m making an exception for L’Oreal Paris’s new Brit beauty squad because Ruth Crilly is in it. Ruth (AKA ‘A Model Recommends’) is one of five UK Youtubers who will be creating content for L’Oreal Paris as part of an ongoing partnership. This continues a growing global trend for beauty brands to use digital influencers instead of traditional celebs as brand evangelists. I don’t really know the others but I love Ruth for her down to earth delivery and non OTT approach to make-up (she’s the only one here with natural looking brows for starters). Marketing Week has an interesting interview with L’Oreal’s UK general manager Adrien Koskas on why L’Oreal’s approach to using influencers is different to its competitors. Read it here.


Pop and Suki handbags
I don’t care that there’s a celeb behind them, these bags are cute! And practical. And affordable(ish). Pop & Suki (Waterhouse) is soft launching with these camera bags that transform into mini backpacks and bum bags with the help of a strap or two. Very clever and very sweet. And the business model is straight-to-consumer which sounds oh so modern and millennial. You can order one here.


The new fragrance by Gosha Rubchinskiy
So it’s true about the Gosha Rubchinskiy fragrance. What we know:
It’s $88
It’s out on October 8th (during Frieze in London) before rolling out globally in 2017
It’s for ‘young people’ (translation: unisex)
There’s an accompanying limited edition book
It launches at Dover Street Market in London and the Paris Trading Museum and Comme des Garçons perfume shop in Paris
Read more at WWD.


Creme de la Mer skincolor
Look out for Crème de la Mer’s makeup-skincare hybrid line ‘Skincolor de la Mer‘ that launches next month. This is an emerging beauty category that’s growing because it saves time and delivers so-called ‘anti-aging’ benefits without calling them that (older women don’t like that word). As more brands add in skincare benefits to their make-up, consumer expectations are rising in tandem. I’m a religious user of my Crème de la Mer Reparative SkinTint so if these are anywhere as good as that, they’ll be worth every cent.


COS X Agnes Martin collaboration
Coming soon from COS, a 12-piece collection inspired by the artist Agnes Martin. A collaboration with the Solomon R. Guggenheim Museum (whose Agnes Martin retrospective opens on 7th October), the suitably muted and minimalist collection also lands on 7th October in selected international stores. A percentage of the proceeds from sales in COS stores will be donated to the Agnes Martin Foundation.

WORDS: Disneyrollergirl/Navaz Batliwalla
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On Trial: Creme De La Mer Reparative SkinTint

Creme De La Mer Reparative Skintint

I’m apologising in advance for the deluge of bronzers and tinted moisturisers you’re about to be hit with. Starting with Crème de la Mer’s Reparative SkinTint with SFF 30. First the bad news: it’s £65 for 40ml. But the good news is it has a tiny nozzle that squirts out the product in miniscule amounts, so there’s zero wastage. And the finish is beautifully glowy and natural-looking. It comes in five skin tones from Very Fair to Tan. (more…)

Lip balm: matte or gloss?

Lip balm review - Clarins Extra Firming Lip and contour balm

I’ve become quite the lip balm connoisseur in the last year, progressing from Burt’s Bees and Blistex (effective and affordable) to the upper echelons of lip moisturisation, courtesy of Chanel Hydra Beauty Nutrition and Creme De La Mer The Lip Balm. In all honesty, the cheap stuff is great and definitely does the job. But I can’t resist the lure of something as utilitarian as lip balm taken to the heights of poshness. (more…)

Beauty trial: Crème de la Mer discovery collection

Creme De La Mer Discovery Collection

Crème de la Mer
, the holy grail of skincare – a load of snake oil or worth the hype? Because there is a lot of hype around this brand. I’ve tried (and been converted to) The Lip Balm (£42) and The Intensive Revitalizing Mask (£105), both of which deliver excellent results. But the legendary crème had until recently evaded me… well, hello, it’s £105 for the smallest pot! (more…)