Tag Archives: content curation
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.
It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.
Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. Continue reading
Ive just finished writing 2000 words on the power of the stylist but frankly 2k wasn’t nearly enough to write about this ever-changing subject. Stylists and fashion editors are now becoming overall content curators as evidenced by initiatives like Anna Trevelyan and Simon Foxton’s stints as guest curators for SHOWstudio’s Tumblr and Nicola Formichetti’s hugely popular personal Tumblr.
Latest on this phenomenon is the news that Hanneli Mustaprta has been tapped as a contributing editor to Calvin Klein’s Tumblr. Not a stylist in the traditional sense, but a ‘self stylist’ with a creative eye, this is a fresh way for brands to work with those who share their visual point of view. I quite like this new strand of content curation for the attention-deficit generation. If anyone wants to hire me as their Tumblr editor* (
but pref not the naughty brand who picked my brains and then vanished without a trace) then let’s talk!
*PS: my beauty Tumblr is here