collabs

THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE

It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. I contributed to the H&M book, The First Ten Years (which came out in 2014), a celebration of ten years of H&M’s designer collabs. My research revealed just how huge the promotional budgets are for these things, with supermodel and super-photographer print campaigns, TV ad campaigns, extravagant launch parties and the rest. For Kenzo it’s a great move to engage the next gen Kenzo customer, although it’s interesting to see LVMH working with the high street so happily.


2. NOT JUST A LABEL’S AUTHENTIC RADICALISM

Not Just A Label fashion panel Maison Assouline
Loving everything about this version of experiential retail from e-com site Not Just A Label. On 31st May it’s hosting a panel discussion on ‘Authentic Radicalism’ at the fabulous Maison Assouline bookstore in Piccadilly. The line-up is great, including Fashion Revolution’s Orsola de Castro, The Future Laboratory’s Martin Raymond and fashion lawyer Hugh Devlin. So, not only is it an important debate into the creative new ways of working for the fashion industry, but it’s hosted in one of London’s most delightful retail establishments. It’s invite-only but it will be live streamed as well, meaning everyone can watch, even if they can’t be there.


3. APPLE’S NEXT GEN RETAIL STRATEGY

Apple Union Square Store San Francisco

It’s not been terribly rosy for Apple of late, but there is some good news. The new retail concept looks and sounds freakin’ amazing. Just opened in Union Square, San Francisco, it’s the first taste of what the Apple stores of the future might look like. And where Apple leads, everyone else follows. So this could be what all bricks and mortar stores look one day.

A central feature is the ‘plaza,’ an outdoor gathering place for the community, with public Wi-Fi powered by renewable energy (which will be open 24 hours). Meanwhile, in store, creative artists – photographers, gamers, musicians, entrepreneurs – will make regular appearance to host talks and workshops to make the store a creative activity hub, not just a place to sell you stuff. As Angela Ahrendts, Apple’s senior vice president of retail and online stores says, “we are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.”
Apple Union Square Store San Francisco designed by Foster + partners
Apple Store San Francisco designed by Foster + partners

WORDS: Disneyrollergirl/Navaz Batliwalla
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Bella Freud x Cutler & Gross collaboration

Bella Freud X Cutler & Gross

No DRG Style Index this weekend as I’m preoccupied with Vogue Festival. But instead I’ll leave you with this fab forthcoming collab between Bella Freud and Cutler & Gross. Freud’s collaborations are always well chosen and this one is so good, featuring a unisex sunglasses style with mirrored lenses (£354). (more…)

THE DRG STYLE INDEX: TIFFANY, HARVEY NICHOLS, WAREHOUSE, FINERY, J. CREW

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY HIRES GRACE CODDINGTON
Grace Coddington for Tiffany
Ok calm down, Grace isn’t heading into a permanent role, but she has been hired to work her magic on a Tiffany ad campaign. According to WWD, she has gathered and styled a raft of celebrity influencers to star in the Tiffany autumn campaign, which will appear in the September issues. (more…)

Coming soon: Uniqlo X Olympia Le-Tan

Uniqlo X Olympia Le-Tan

There’s something about the French Uniqlo collabs that really hit the mark for me. The Ines de la Fressange collections are consistently good and the Lemaire ones have some great knitwear and bold colour pieces. Just arrived at Colette is a Uniqlo X Olympia Le-Tan collaboration which should be landing soon in international Uniqlo stores. (UPDATE: It’s arrived>>> here!) (more…)