collabs

Buy it now: how successful will the Gosha X Burberry capsule collection be?



Gosha x Burberry capsule collection 2018 shot by Gosha Rubchinskiy

The Gosha X Burberry capsule collection goes on sale on Saturday. It’s weird because I feel like this is almost old news considering we first heard about the collab back in June (and yes, my inner slow fashion advocate hates myself for thinking this…).

In normal fashion timing it’s not old news, but in Burberry see-now-buy-now land, it feels like a lifetime. We saw it on the runway, then in photography shown at the Here We Are exhibition in September and most recently worn by celebrities on the red carpet and in fashion mag editorials. Here’s Daisy Ridley in V magazine… (more…)



THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



Perfect pairing: J Brand X Bella Freud



J Brand x Bella Freud denim collection AW17

The J Brand X Bella Freud collab is such a good fit. It’s Bella’s first foray into denim and tapping into J Brand’s denim knowledge and customer base will help to expose her to bigger international markets, while retaining her English boy-girl attitude. I’m glad it hasn’t gone off on a wonky L.A. girl tangent!

Alongside the denim jeans, jackets, skirts and limited edition jumpsuit (available exclusively at jbrandjeans.com & bellafreud.com) are Bella’s signature knits in cashmere and merino wool. (more…)



THE DRG STYLE INDEX: 24 Sèvres, Gosha Rubchinskiy, Cobra, Craig Green



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. LVMH ECOMMERCE HAS LAUNCHED
Maison Rabih Kairouz 24 Sevres
24 Sèvres is aiming to deliver the ultimate luxury ecommerce experience. The just-launched site from Le Bon Marché (owned by LVMH) will stock over 150 luxury brands including Louis Vuitton & Dior, plus special collaborations and exclusives. (more…)