collabs

THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here.


J. CREW X DRAKE’S

j. Crew Drake's Collaboration
I loved the J. Crew X Drake’s collab when I saw a preview a few weeks ago, now it’s just landed on shop floors. If you’re a fan of pyjama styling, you should check this out, it’s full of printed silken delights, including scarves PJ-inspired tops, trousers and ballet flats, all designed by the British textile brand with a J. Crew twist. Buy them here.


DIOR’S WECHAT OPPORTUNITY

Lady Dior bags sold on WeChat
Yesterday I wrote about Burberry’s Pinterest-commerce. Today it’s about Dior’s WeChat retail. Dior sold customised versions of its Lady Dior bag to its engaged WeChat followers, a big deal considering Dior famously doesn’t selling anything online, not even perfume. Glossy breaks down how Dior approached this e-com opp.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Coach; J.Crew; Dior
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THE DRG STYLE INDEX: DIOR, VOGUE, PRADA, SONIA RYKIEL X LANCOME, CHAMPION



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. DIOR FINALLY NAMES ITS NEW DESIGNER
Maria Grazia Chiuri heads to Dior as artistic director
An exciting week for Dior, who finally named Maria Grazia Chiuri as its incoming artistic director. I wasn’t convinced by the other suggestions but I love Chiuri’s work at Valentino and it will be interesting to see her take on modern femininity at Dior. Oh and let’s not forget possibly the real reason she’s been hired. Accessories, baby! (more…)



Hand drawn



Jigsaw White Poplin Wrap Shirt

Do go and see the Georgia O’Keeffe exhibition at Tate Modern if you can. As well as the flower paintings, New Mexico landscapes and some lovely early synesthesia-inspired abstracts, there’s a room of Alfred Stieglitz photographs of O’Keeffe.

The photos of her hands are pretty well known and for good reason. (more…)



THE DRG STYLE INDEX: Fila, Sacai X Apple, Mulberry, Mr Hare, Cartier



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. FEELING THE FILA LOVE

Fila X Urban Outfitters
So you liked and loved Gosha’s homage to 80s casuals, yes? And now you want a Fila T-shirt? I don’t blame you, that’s how these things work. My guess is Fila will find itself miraculously anointed with a halo of cool overnight. Here’s the latest Fila drop at Urban Outfitters for starters… (more…)