“Youth is key now, especially in China. I was in Beijing a week ago. We had a launch of a store and from the time I went last time three years ago, the customer’s completely changed. They used to be old men, now it’s young twentysomethings, so it’s important to make them excited.”
Kim Jones, Louis Vuitton men’s artistic director on his Louis Vuitton X Supreme collab for AW17, WWD
The Louis Vuitton X Supreme line will go on sale at select Louis Vuitton stores on July 17.
WORDS: Navaz Batliwalla/Disneyrollergirl
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