Can the Burberry Beauty Pinterest campaign drive mascara sales?

Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)

Judy Blame, a London icon

 Judy Blame For Jo Malone collaboration

I could be wrong, but I had the sneaking feeling that some of the 20-year-old bloggers at the Judy Blame X Jo Malone London breakfast were wondering, β€œwho’s that funny fellow sat at the end of the table tangled up in ribbons and buttons?” I, on the other hand was a little too thrilled.

Judy Blame is of course, the brilliant jewellery-designer-slash-stylist-slash-80s-icon whose bricolage-luxe aesthetic has had wide reaching influence across the fashion-sphere. (more…)

Today I’m wearing: British Beauty Blogger for Marks & Spencer

british-beauty-blogger-marks-spencer-make-up 2

This week is all about sharing the love for my fellow bloggers. I mentioned a while ago that Jane Cunningham from British Beauty Blogger has teamed up with M&S to launch a make-up range. It finally landed on counter last week. (more…)