collaborations

Into this: A major (Raf Simons-shaped) shift at Prada



Prada announces co-creative directors - Miuccia Prada and Raf Simons

I’m excited for the news that Raf Simons will be co-creative director of Prada alongside Miuccia as of April 2nd. The news was announced on Sunday, after Milan Fashion Week editors were invited to an impromptu press conference at Prada HQ.

The joint creative directorship has been positively received by the industry, although not without questions. In short, how do two equally radical and intellectual minds share the load? (more…)



Up close: Dior menswear AW19



Dior menswear aw19 Raymond Pettibon tabard

What a treat to get a close up look at the Raymond Pettibon pieces at the Dior menswear AW19 press day.

Kim Jones excelled himself with couture quality pieces adorned with Pettibon’s artwork including the spectacular embroidered tabard that wowed everyone at the show. You can see a close up below; the phrase, “with their own light and lash I have drawn them” is from an old Pettibon artwork. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



Judy Blame, a London icon



 Judy Blame For Jo Malone collaboration

I could be wrong, but I had the sneaking feeling that some of the 20-year-old bloggers at the Judy Blame X Jo Malone London breakfast were wondering, “who’s that funny fellow sat at the end of the table tangled up in ribbons and buttons?” I, on the other hand was a little too thrilled.

Judy Blame is of course, the brilliant jewellery-designer-slash-stylist-slash-80s-icon whose bricolage-luxe aesthetic has had wide reaching influence across the fashion-sphere. (more…)