Flash sale websites are raising their game as competition between them increases. Which is good news for the consumer. Cocosa has already stepped up its offer with a beauty section (which is quite impressive with regular sales from some of my favourite brands including Cowshed, This Works, and Super by Dr Perricone), and from today opens its first bricks-and-mortar store. The four-day pop-up shop will give customers up to 80% off international menswear and womenswear brands including Halston (above left), Issa (above right) and Missoni.
But why a pop-up and why now? “The pop-up shop experience is designed to raise the awareness of Cocosa to new audiences and enables both new and existing customers to experience Cocosa live, where they can browse and buy incredible designer brands at up to 80% off,” says Cocosa’s Head of Operations, Andrew Miles. And the timing is no coincidence. “The pop-up shop is centred in one of the most fashion forward cities of the world just as fashion weeks across the globe start to kick off,” says Miles. “It’s perfectly positioned to display our ethos to consumers and that’s simply handpicked designer fashion at incredible prices.” For all the hoopla about online shopping, it seems that a physical presence is still a plus when it comes to raising brand visibility.
Cocosa’s pop-up is at The Oui Rooms, 40 Eastecastle Street, W1 from 11-15th September.