Coca Cola

THE DRG STYLE INDEX: BYREDO BAGS, SOPHIA WEBSTER, RODARTE X SUPERGA, HARVEY NICHOLS’ SNEAKER CONCEPT

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BYREDO BAGS ARE COMING
Byredo bagsWho doesn’t love Byredo? The scents, the packaging, the whole brand concept. This Spring, founder Ben Gorham is extending the brand into its first retail store and launching leathergoods. (more…)

London Fashion Week SS15 highlights: Day 4

Thomas-Tait-ss15-Georges Rousse

The answer to the question “why do we still need fashion shows?” was answered succinctly on Monday with Thomas Tait’s powerpacked, techno-soundtracked stomper of a show. Fashion shows need emotion, energy and feeling in order to express something these days, the clothes are only part of the story. And so Tait created tension and anticipation in his concrete box of a location, with walls painted in collaboration with artist Georges Rousse setting an intriguing scene. (more…)

Buy it now: the summer sale edit

Nigel-Shafran-Vogue

Bam! Nothing for ages, then all the sales start at once! Net-a-Porter, Matchesfashion, Liberty, Selfridges and Harvey Nichols all started their sales last week. I’ll be cherry picking my way through but to start with, here’s a quick pick of my current highlights. There’s a ton of Miu Miu and Isabel Marant on sale at Net-a-Porter but be warned, those sizes will go fast (there’s currently only one of these Miu Miu skirts left).

If you’re not over Rockstuds, Valentino’s leopard-spot flats are a bit different and now selling at 30% off at Matchesfashion. That Marc Jacobs ‘Coke-ribbon’ sweatshirt? It’s still kicking around and is 40% off at Net-a-Porter – yours for £720 (but there’s only one size left). And if you’re a lover of McQueen handbags, this red skull-padlock beauty can be yours for £470.01 at Liberty with 30% off. Shop the edit below…

Enjoy up to 50% off with NET-A-PORTER.COM

[Main image: Nigel Shafran/Vogue]

THE DRG STYLE INDEX: SELFRIDGES, VOGUE, THOMAS TAIT, COCA COLA

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…

1 SELFRIDGES BETS ITS MONEY ON IT BAGS

Selfridges-handbag-revamp

Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)

Human Made X Coca-Cola for Beams

Nigo has been off-radar for me for a long time but he’s popped back on since these pictures dropped in my inbox. The ex-owner of A Bathing Ape has dug deep into his extensive workwear and memorabilia archive to produce this teeny-tiny capsule collection for his latest brand Human Made, in collaboration with Japanese store Beams. (more…)

Nails Inc x Diet Coke


If anyone ever asks my top 5 brands I can reel them off in under 5 seconds. Sony, Gap, Disney, Levi’s, Coke. Easy.

Sony was really cool when I was growing up (hey, they invented the Walkman and had a great logo). Even though their products got less reliable over the years I still have an allegiance to them, I can’t help it. Maybe it’s because Big Audio Dynamite wrote a song about them.

Gap is just a brand I love the idea of. Great American classic wardrobe staples and their ad campaigns are always so beautifully produced. Plus, I have just found the perfect ankle length chinos I’ve been looking for all my life. Disney? Well, duh, can I just say Mickey Mouse? What other reason do you need? Levi’s – again, all about American heritage. I love everything this brand stands for, it’s a nostalgia thing. And finally, Coke. It’s weird, even when I hear bad things about the brand, all I can think about are the red and white colour combo, the iconic logo, the even more iconic bottles and those brilliant ad campaigns.

And now, Nails Inc has collaborated with Coke to launch the Diet Coke City Collection of nail polishes. WTF has Diet Coke got to do with nails? Not a lot, but I really don’t care. I’m not even a Nails Inc fan but I will be making it my business to nab one of those ruby red bottles. That’s the power of the brand for ya.

The Nails Inc Coke set is available from Boots between now and 30th June, free when you buy two 500ml bottles of Diet Coke from selected Boots (subject to availability).