The answer to the question “why do we still need fashion shows?” was answered succinctly on Monday with Thomas Tait’s powerpacked, techno-soundtracked stomper of a show. Fashion shows need emotion, energy and feeling in order to express something these days, the clothes are only part of the story. And so Tait created tension and anticipation in his concrete box of a location, with walls painted in collaboration with artist Georges Rousse setting an intriguing scene. (more…)
My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week includes Thomas Tait’s big break and how Vogue monetises its Insta feed…
1 SELFRIDGES BETS ITS MONEY ON IT BAGS
Selfridges loves a sweeping gesture and here’s one that’s hard to beat. It’s launching a destination accessories department which will see its luxury handbag offer double in size. (Does the world need more Celine bags? Clearly it does.) (more…)
What I wore: this Joseph mohair colour block jumper, on loan from Mywardrobe.com with my favourite Joseph Queen trousers and John Moore boots. This jumper might never make it back to its press office rail…
Nigo has been off-radar for me for a long time but he’s popped back on since these pictures dropped in my inbox. The ex-owner of A Bathing Ape has dug deep into his extensive workwear and memorabilia archive to produce this teeny-tiny capsule collection for his latest brand Human Made, in collaboration with Japanese store Beams. (more…)
The Coca Cola online archive, celebrating the brand’s 125 year anniversary is quite something. A virtual tour of the archive, you can stop and take a close look at whatever packaging, signing or novelty items tickle your fancy and can even click on certain items to get the full story, read comments and add your own. (more…)
Just what is it about Coca-Cola that has made it the most iconic drinks brand in the world? Who knows but like so many others, I’m hooked. To celebrate Coke’s 125 year anniversary, there’s a whole load of stuff going on, including a virtual archive, an iPad app and Assouline’s new Coca Cola book. (more…)
If anyone ever asks my top 5 brands I can reel them off in under 5 seconds. Sony, Gap, Disney, Levi’s, Coke. Easy.
Sony was really cool when I was growing up (hey, they invented the Walkman and had a great logo). Even though their products got less reliable over the years I still have an allegiance to them, I can’t help it. Maybe it’s because Big Audio Dynamite wrote a song about them.
Gap is just a brand I love the idea of. Great American classic wardrobe staples and their ad campaigns are always so beautifully produced. Plus, I have just found the perfect ankle length chinos I’ve been looking for all my life. Disney? Well, duh, can I just say Mickey Mouse? What other reason do you need? Levi’s – again, all about American heritage. I love everything this brand stands for, it’s a nostalgia thing. And finally, Coke. It’s weird, even when I hear bad things about the brand, all I can think about are the red and white colour combo, the iconic logo, the even more iconic bottles and those brilliant ad campaigns.
And now, Nails Inc has collaborated with Coke to launch the Diet Coke City Collection of nail polishes. WTF has Diet Coke got to do with nails? Not a lot, but I really don’t care. I’m not even a Nails Inc fan but I will be making it my business to nab one of those ruby red bottles. That’s the power of the brand for ya.
The Nails Inc Coke set is available from Boots between now and 30th June, free when you buy two 500ml bottles of Diet Coke from selected Boots (subject to availability).