Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
COACH THE FRAGRANCE IS COMING
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)
When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?
The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). (more…)
Ahhh, Regent Street, the legendary John Nash-designed crescent that leads to Piccadilly Circus. It’s as English as tea at Fortnum’s and yet, times are slowly a-changing. Stroll along south of Oxford Circus and you can’t miss the imposing hoardings for Coach, Michael Kors and Polo Ralph Lauren, the American megabrands about to take up residence this summer. (more…)