Claudia Gould

Feature: How fashion influencers are disrupting the modelling industry



Julia Sarr-Jamois

Cara Delevinge snapping selfies on the Giles catwalk; Kendall Jenner announcing her Estee Lauder gig on Instagram; the entire Victoria’s Secret show strategically hashtagged on every social stream going – welcome to the world of modeling 2.0. Boom! Suddenly the era of Versace’s lip-syncing supermodels seems rather quaint.

But then I remind myself that it’s nearly 25 years later and the fashion industry itself has undergone its own metamorphosis. (more…)



Editorial shoot: Bittersweet blues



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I’ve wanted to shoot with Vanessa Jackman for yonks. We met on a funny bloggers’ trip to Paris a few years ago and generally catch up twice a year on the fashion week circuit where she shoots street style (her blog is shortlisted for a Bloglovin’ award – go vote!) and I research the shows.

Finally we carved some time this summer to shoot the charming and creative Claudia Gould, who epitomises the new breed of multi-pronged model with attitude. Our friends at MIH Jeans gave us the run of their West London showroom and a rail of AW14 samples. The Phoebe Slim is already something of a cult jean, while we all cooed over the men’s Jean Machine chunky navy sweater, one of those wear-anywhere-and-everywhere staples. I also loved the inky indigo raw-edged straight skirt, styled here with a Post-It pink bra from & Other Stories.

The theme for the shoot was loosely denim-based. We wanted to evoke a laid back but bittersweet mood that expresses the melancholy of late summer-early autumn. So I added to the mix Rejina Pyo’s ruched red skirt, Dusan’s luxurious poncho and a double-layered jacket from 3.1 Phillip Lim, all newly arrived at The Shop At Bluebird. To shop the shoot, just click on the pictures or the embedded links below…

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ABOVE: Poncho, Dusan at The Shop At Bluebird/// Phoebe Slim jeans, MIH Jeans/// Cuff, & Other Stories/// men’s scarf, Hermes

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Sleeveless coat (part of a two-piece), 3.1 Phillip Lim at The Shop At Bluebird/// Phoebe Slim jeans and chambray shirt, both MIH Jeans///Mesh shoes and cuff, both & Other Stories/// Ring, Maria Nilsdotter

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Sleeveless coat (part of a two-piece), 3.1 Phillip Lim at The Shop At Bluebird/// Chambray shirt, MIH Jeans

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White shirt, MIH Jeans/// Skirt, Acne at The Shop At Bluebird/// Pink bra and cuff, both & Other Stories

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Denim pencil skirt, MIH Jeans/// pink bra and tassel shoes, both & Other Stories, Ring, stylist’s own

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Dark green zip dress, & Other Stories/// Thigh high socks, stylist’s own

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Men’s navy jumper, Jean Machine/// Red skirt, Rejina Pyo at The Shop At Bluebird///Brass cuff, & Other Stories

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Dark green zip dress and cuff, both & Other Stories/// Thigh high socks, stylist’s own

CREDITS
Photography: Vanessa Jackman
Styling: Navaz Batliwalla/Disneyrollergirl.net
Hair and make-up: Jessica Mejia at Stella Creative Artists
Model: Claudia Gould at The Hive Management
With thanks to MIH Jeans for the location