Christmas in July has got to be the most mind-boggling concept if you don’t work in this industry. Traditionally it’s the time when brands and stores show their Christmas wares to long lead press, giving them ample notice to plan their pages (shoots are done up to five months in advance). (more…)
As the Christmas online shopping cut-off date approaches, here are a few gifty bits that have caught my eye. Indulgent candles are always a fail-safe for fashiony friends (Racked explains their enduring appeal here) – who wouldn’t love to received a Fornasetti or a Cire Trudon? And classic make-up treats also go down well, especially if they’re hero items from an ‘It’ brand such as Chanel, NARS or Charlotte Tilbury.
Bella Freud’s knits are a great gift idea, I don’t know anyone who doesn’t love them (more…)
I know it’s not cool to talk about Christmas when the clocks have only just gone back but let’s be realistic. The shopping season starts early these days, and stores have to do what they can to grab attention. Last week saw Selfridges unveil its Christmas offer, ‘Journey to the Stars’ which is themed around constellations – aka everything to do with the galaxy, astrology, spiritualism and mysticism.
Selfridges is also maximising its offer on personalisation as it has done for the last two years. (more…)
If you’re not familiar with the concept of Christmas In July, it’s when all the brands showcase their gifting wares to the press in the lead up to working on their Christmas issues. Traditionally, magazines work on their December issue in August, so they need to start planning in July. (more…)