Tag Archives: Celine
It feels like Selfridges has been tweaking its third floor Designer Galleries for ever! Finally its finished and the verdict is quite the A-Z of modern luxury fashion. In short, the Selfridges buy has been Dover Street Market-ified. (And that sentence right there gets the award for clunkiest sentence of the year. Soz.) I still remember the third floor as it was eons ago – contemporary labels like Anglomania alongside A.P.C, Whistles and Joseph. Pffft, this is so not that. Contemporary and denim have all been shunted up to the fourth floor, leaving gleaming aisles of expensive statement-wear. Of course, I can’t actually afford any of it.
It’s a textbook exercise in taste and wealth though. At one end you have the cash cows – generous amounts of space given to Chanel, Prada, Celine, Dries Van Noten et al to set out their stalls to best demonstrate their vision. Celine’s is bright and spare, all the better to show off its pops of primary-hued handbags amongst the discreet neutrals. Dries is tactile and opulent. Louis Vuitton gets the top spot, its area is part of a dedicated three-storey fit-out complete with its own swivelling lift. Alaia, Saint Laurent and McQueen round out the offer.
In the middle section there are the new gen giants – think Givenchy, Balenciaga, Tom Ford. And also the Brit brigade – Roksanda, Pilotto, Kane and Preen all representing. These are the brands adored by today’s luxury millennials, they’re seen as edgy and cool but unmistakably expensive. Look at those embellished sweatshirts and know that this is not your mother’s Givenchy. And the Dover Street Market factor? It’s there in those squishy Loewe pouffes and geometric handbags. And there in the Sacai hybrid outerwear. And most definitely there in that wall of Rick Owenses, not to mention the rails of J.W. Andersons and Simone Rochas. There’s not one dud piece in all that lot that I wouldn’t snap up tomorrow if I won the lottery.
Of course, should you just want something clean and classic, you’re not neglected. The opposite end of the floor has Jil Sander, MaxMara, a ton of Chloe, plus my secret fetish – Brunello Cucinelli. If Chanel and Rick Owens are for the rich kids, I suspect this is the moms’ playground.
It’s certainly the dream retail experience for the monied international customer, with a killer buy from the important brands. It’s presented beautifully with service to match (attentive but not pushy). And increasingly, the online inventory is starting to replicate the store offer. Yes, a few brands resist; there’s no way to buy Celine short of getting your butt into a bricks & mortar store. But others I guess know that having their product on a site like Selfridges.com ups brand awareness as well as giving a better idea of the riches that await you when you visit. For starters, there’s a full complement of Dries and a fair bit of Comme. Here’s my fantasy edit…
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. NORDSTROM’S SECRET WEAPON
I keep reading about Nordstrom doing original things with digital and experiential retail and now I know why. Its director of creative projects is one Olivia Kim, formerly of Opening Ceremony, AKA queen of the clever collab and someone who just knows how to make retail exciting. Continue reading
“I love seeing a Zara window with my clothes mixed with Céline and Proenza! I think that’s genius. Continue reading
Sofie D’Hoore is a new name on my radar which I discovered in Fenwick this week. It’s one of those stealth luxury lines, in the same vein as A.P.C, Studio Nicholson, Celine and Margaret Howell. I really like the understated styling. And the coats. Which I tried on (all of them) and they were perfect. Continue reading
Right, I’m making it my mission to find out who’s behind the Paris-based label, Vetements. Apparently a collective of designers who have to be anonymous due to commitments at other brands (they’ve all served at Maison Martin Margiela while some have also worked at Balenciaga and Céline), it’s a label that dismisses the concept of ‘fashion’ and theme-y collections for timeless wardrobe pieces that are anything but basic. Continue reading
My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…
1. CELINE’S BEIJING STRATEGY
So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? Continue reading
If you want a life affirming experience, tear yourself away from the computer and get thee to Henri Matisse: The Cut-Outs at Tate Modern. Comprising around 120 of Matisse’s fragile paper works, this is the first time this many of the iconic cut-outs have been shown together. The opportunity has not been wasted, with the works displayed in airy rooms that give ample space to these energetic and colourful pieces. Continue reading
Introducing the DRG STYLE INDEX, a ranking of the brands on my radar each week. In order of impact, these are the brands grabbing my attention right now…
1. CELINE’S RETAIL WOW FACTOR
My first foray into the Mount Street store (above). Um, wow. The smell! The flooring! The merch! The ratio of sales staff to customer (3-1 on my visit)! At the till, mulling over a two-tone luggage Tote, was a Ghanian lady in full Vlisco-print gear, including headwrap. Oh to photograph her printed skirt against the patchwork marble floor tiles… But alas no, I got the feeling it’s a No Photos kind of store… Continue reading
Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. Continue reading
By accident or clever engineering, Lego’s latest offering is right in tune with fashion right now. Its line of adult watches marry poppy primary colours with playful graphics, plus the current obsession with all things customisable and hackable.
Head to the Lego Watch website and you can choose from a number of different styles with customisable straps and bezels. The links of the watches click in and out of place and can be changed to different colours, while silicone straps can also be added. Continue reading