On Gap, M&S, and the fashion paradox of Dressing Normal


Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)

But it now: Burberry blankets


I’m all about blanket dressing for AW14. Any self-respecting Brit has a stack of thick check blankets for hibernating under or arranging just-so on beds and sofas. So why not just go the next step and dress yourself in one?

Burberry Prorsum’s seasonal masterstroke was swathing all its models in a blanket poncho for the show finale, complete with monogram. And then gifting its favourite influencers with the same. (more…)

Introducing H&M’s laid-back luxe*


So I think we can safely say that Spring is officially here. To underline that message, how about a look at the latest SS14 H&M campaign starring new face Miranda Kerr? Shot in Los Angeles, the collection highlights two of my favourite things โ€“ transitional dressing and boy-girl style. If anyone nails that look in an accessible way, itโ€™s got to be Kerr in her exhaustive succession of tailored blazers, silk blouses, shorts and heels. (more…)

The Ghesquiere-ification of Vuitton is here


Aaand here we go in phase one of the Ghesquiere-ification of Vuitton! Charlotte Gainsbourg wore Louis Vuitton AW14 to the the Nymphomaniac: Volume 1 screening in New York last night. (more…)