Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?
As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.
My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). (more…)
I’m all about blanket dressing for AW14. Any self-respecting Brit has a stack of thick check blankets for hibernating under or arranging just-so on beds and sofas. So why not just go the next step and dress yourself in one?
Burberry Prorsum’s seasonal masterstroke was swathing all its models in a blanket poncho for the show finale, complete with monogram. And then gifting its favourite influencers with the same. (more…)
So I think we can safely say that Spring is officially here. To underline that message, how about a look at the latest SS14 H&M campaign starring new face Miranda Kerr? Shot in Los Angeles, the collection highlights two of my favourite things – transitional dressing and boy-girl style. If anyone nails that look in an accessible way, it’s got to be Kerr in her exhaustive succession of tailored blazers, silk blouses, shorts and heels. (more…)