Tag Archives: Cara Delevingne

On BRIT Rhythm and Burberry’s beauty strategy

Posted on by Disneyrollergirl

burberry-cara-delevingne-sienna-miller-met-ball-2013

If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.

Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. Continue reading

First look: Miss Vogue

Posted on by Disneyrollergirl

**SPOILER ALERT** Ding dong! The inaugural issue of Miss Vogue has been published and my verdict is in. First impressions: it looks like Teen Vogue! I was expecting a full-size issue and something thinner, so it’s good to see a perfect-bound spine. I was totally not surprised to see Cara on the cover – I expected her or Edie (P.S, thank you Vogue for putting a model on the cover). Continue reading

Glamour magazine: How Cara Reinvented Cool

Posted on by Disneyrollergirl

Much as I love digital, there’s still a buzz to be had from seeing my byline in print. Glamour magazine commissioned me to write a few words on Cara Delevingne, in which I tried to pinpoint the essence of her success. Conclusion? It’s a combo of everygirl personality plus a super-social media presence that her fans love to engage with. And from a brand point of view, rather like some uber-bloggers, Cara has the cash factor – when she wears something, it sells. (As streetwear brand Hardware LDN told me, “when Cara was spotted wearing Hardwear LDN at London Fashion Week, we sold 200 units within the hour”.) No wonder she gets repeat-booked by brands like DKNY, Chanel and Burberry – it’s all about the ROI, baby!

You can read the four page feature in Glamour, out now…

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