Business of Fashion

Quote of the day: Rony Zeidan on ‘see now, buy now’



Is the See Now Buy Now concept working?
“It’s very much a cultural difference. In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
Rony Zeidan, founder of the agency RO NY on the ‘see now, buy now’ phenomenon, Glossy.co (so it’s not just me then…)

WORDS: Disneyrollergirl/Navaz Batliwalla
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Burberry’s cultural commerce



3 Burberry makers house february 2017
No sooner had yesterday’s Burberry show ended than emails started pinging into my inbox from Matches Fashion and Selfridges. New-in within seconds were the voluminous-sleeved lace blouses, asymmetrical cut-out sweatshirts, Portrait bags and deconstructed cable knits.

Not far from the show venue, in the Regent street flagship store, a similar scenario was underway. DRG’s retail editor Alison Bishop WhatsApp-ed me with a video clip of VIP clients shopping up a storm, swarming around the bags and trench coats. (more…)



Boys and girls, play nicely on the runway



paul smith aw17 unified runway - photo by Sonny Vandevelde

Have you got your head around pre-collections? See Now Buy Now? Good! Next up, ‘unified runway shows’, AKA the gender blending of showing both womenswear and menswear collections on the same catwalk, potentially eliminating the need for separate menswear and womenswear fashion weeks in the future. (more…)