Business of Fashion


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


Burberry Christmas ad campaign

I got to attend the unveiling of the new Burberry Christmas ad in the Regent Street flagship on Tuesday and as expected, it was fun, stylish and very British. And it totally made me want to see Billy Elliot. The celeb-filled event completely overshadowed the week’s other Burberry news, that the brand is consolidating all its sub-brands under one big Burberry-checked umbrella. So no more Burberry Brit, London or Prorsum – just ‘Burberry’ (which is what we all called it anyway). (more…)


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on

dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

Introducing Jigsaw A-Line

JIGSAW AW15 Sheepskin Jacket £495 Soft Stretch Polo Neck Sweater £129 Richmond Indigo Skinny Jeans £79

How great is it to see the British high street embracing style conscious ‘mid century modern’ women with well made, classic cuts that have contemporary flair? Whistles has successfully led the charge here for a while, M&S is doing so much better and Jigsaw is the latest to up its game.

As Lisa Armstrong pointed out in The Telegraph, Jigsaw was amazing in the 90s but then it lost its mojo. I remember the John Pawson-designed store and Juergen Teller campaigns (more…)

LFW SS16 highlights: Day 4

Burberry Prorsum SS16 show at LFW

Clearly targeting a younger customer for Spring, Burberry Prorsum’s collection felt much cooler and ‘street’-er than this season’s haute bohemia. That meant an abundance of lightweight rain jackets shrugged over lace Friday night (or festival, perhaps) dresses and accessorised with monogrammed nylon rucksacks (the new monogrammed poncho) that you can order right now (click here to order). (more…)