Tag Archives: Business of Fashion
Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.
ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading
“Now, mobile is in people’s hands every day and they are getting their news and fix of culture from a mix of media. So the print magazine has to become something more than it was. It has to become a printed manifesto and make a radical statement with more elaborate photography and more inspiring content. It has to be collectable and set the agenda.”
Dazed & Confused’s Jefferson Hack, nailing what many of us have been saying for years. Business Of Fashion
“Every Ghanaian woman of my mother’s generation collected hundreds of these fabrics. My mother literally had a room packed with these cloths. When I was 16, I decided I wanted to experiment and made an outfit from them. She came back, saw that I had cut into the cloth, and she lost her mind.”
Ozwald Boateng, Business of Fashion
A great article by Rebecca May Johnson on the Dutch fabric company Vlisco
I’m always interested in single-product brands and how they progress. It seems to me the sensible way to start out. Ralph Lauren famously started with ties, Alexander Wang with his capsule line of cashmeres and Palmer Harding are doing well with their inventive shirt-based pieces. Continue reading
The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).
If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.
Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. Continue reading
“Walk away now! Or you’ll have no money left!” These words were uttered only half jokingly by a customer stocking up with goodies at the brand new Charlotte Tilbury counter at Selfridges. Only hours old, the counter (there are two actually) was heaving with the curious and the product-hungry on a Monday afternoon.
This isn’t the first high profile make-up artist line launch but it is a biggie for the UK market. And this is how things are done these days. It’s not enough to be a ‘celebrity make-up artist’ now (what make-up artist doesn’t do celebs?), you need to be a high profile personality in your own right. So Youtube tutorials, magazine-quality blog, highly engaged social media following are all a given. And this is something Tilbury does really really well. Continue reading
“We were fed up of seeing people carrying their lives in these grubby tatty cotton totes and wanted to offer an alternative,” says designer Rae Jones as I surreptitiously kick my own ‘tatty tote’ under my chair legs away from view. Rae is explaining the concept of the Buckitt bag at a friends and family launch of her Kickstarter campaign. But actually the bags speak very well for themsleves. Continue reading
I loved Natalie Massenet’s talk at the Vogue Festival and the way she used Instagram as a modern alternative to a Powerpoint slideshow. Even better, people who weren’t at the festival could follow the presentation independently by viewing her specialy-populated Instagram feed, Nataporter_Mystorysofar (best viewed in the app).
But now Vogue has released some of the videos of the presentations, talks and panel discussions. Watch the Natalie Massenet presentation in full…
**SPOILER ALERT** Ding dong! The inaugural issue of Miss Vogue has been published and my verdict is in. First impressions: it looks like Teen Vogue! I was expecting a full-size issue and something thinner, so it’s good to see a perfect-bound spine. I was totally not surprised to see Cara on the cover – I expected her or Edie (P.S, thank you Vogue for putting a model on the cover). Continue reading