Business of Fashion

THE DRG STYLE INDEX: VETEMENTS, SAINT LAURENT, COMME DES GARCONS, TOPSHOP, MULBERRY

It’s been a busy week for fashion with Vetements, Comme des Garçons and Saint Laurent dominating the feeds. And a sad loss for design with the shocking news of the passing of architect Zaha Hadid. Here’s my latest DRG STYLE INDEX ranking, rounding up the brand stories that grabbed my attention…

1. THE OTHER GVASALIA
Vetements CEO Guram Gvasalia of Vetements interviewed by Sarah Mower
“Today, I don’t consider Louis Vuitton to be a luxury brand. Yes, the quality is luxury, but if you can go to the store and get whatever you want, it’s not luxury.” Guram ‘brother of Demna’ Gvasalia, the CEO of Vetements, was interviewed by Sarah Mower two weeks ago, giving a candid insight into the nitty gritty of fashion and retail. 1Granary published the best bits… (more…)

Quote of the day: Calvin Klein

calvin klein is writing a book

“I used to get great pleasure discovering models, finding young women and men who had never modeled before, and took them on trips around the world. But now, it’s the world of the Kardashians, and people are interested only in how many followers a model has on social media and that’s how they negotiate her or his fee. I am happy that I built a global brand without social media.”
An enlightening interview with Calvin Klein, WWD

Quote of the day: Raf Simons

Raf Simons - Image from Interview magazine

“I was so struck by everything I was seeing that I started to cry. I felt so embarrassed. I was like, Oh God, look at the ground, look at the ground, everyone’s going to see you’re crying — like, how stupid to be crying at a fashion show. Then I looked around, and half the audience was crying.”
Raf Simons on the effect of the SS90 Martin Margiela show, The Gentlewoman (via Business of Fashion)

Buy it now: the best beauty and fashion gifts for Chinese New Year

Beauty and Fashion gifts for Chinese New Year include Giorgio Armani's monkey-themed Illuminating Powder

When is it not gift seaason somewhere in the world? Between Christmas and Valentine’s comes the Lunar New Year, AKA, an opportunity for stores to promote some full price product in festive red and gold. Unsurprisingly, it’s the luxury stores who are pulling out the stops to present enticing, Chinese-friendly gifts, especially with monkey-themed motifs or in editions of lucky number eight.

In truth, I’m not seeing a huge amount of innovation. The beauty brands get my vote for gorgeous jewel-like compacts in lovely packaging – for example this Estee Lauder compact and the Giorgio Armani Illuminating Palette – but for leathergoods brands like Jimmy Choo and Mulberry it’s a case of merchandising all the reds and golds together for a simple (but probably quite effective) pick-n-mix offer.

In China, Burberry is doing what it does best, using social platform WeChat to let users digitally unwrap gifts and create personalised digital Lunar New Year envelopes to send to friends and family. But elsewhere, it’s about slapping a monkey on anything and everything and hoping for the best. Here’s my edit.

SHOP THE POST BELOW…

WORDS: Navaz Batliwalla