Business of Fashion

Graduate Fashion Week – the New Media Award

Graduate fashion week 2016

While the spotlight of Graduate Fashion Week tends to shine mainly on the design graduates, it’s easy to forget all the other talent waiting to be discovered. The world of fashion media has changed beyond recognition in the last 5-10 years and I was tasked along with Jessica Bumpus (former Vogue.co.uk staffer, now a freelance whizz writing for everyone from the New York Times to Snapchat’s Sweet channel) to judge the Graduate Fashion Week New Media Award a couple of weeks ago. (more…)

Quote of the day: Adrian Joffe on ‘see now, buy now’

Comme des Garcon's Adrian Joffe by Thomas Lohr
“I’m not at all excited. It’s an unimaginative marketing idea that will, if anything, kill off retail even quicker. It smacks a bit of totalitarianism. I feel it takes away the freedom of the buyer and herds the consumer even more into what is supposed to be hot and enforces the idea that instantaneousness is the new paradise. Individuality and choice are reduced. Where is the suspense, the patience, the surprise, the happy accidents? Where is the art, where is the risk, and where is the space for creation to flourish in the see-now-buy-now mind-set?”
Adrian Joffe nails it, Vogue

IMAGE: Thomas Lohr

THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE

It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. (more…)

THE DRG STYLE INDEX: Coach, Ralph Lauren, Glossier, Unmade, Marks & Spencer, J.W.Anderson

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE COACH COMEBACK
Coach comeback
Sounds like Coach is killing it with its current revamp. The Robin Report unpacks its recipe for success, which owes a lot to Stuart Vevers’ brand of new youthful (read: millennial) luxury… (more…)