Tag Archives: Business of Fashion

Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Posted on by Disneyrollergirl

Shopstyle Inspiration Hub

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. At the press launch, ShopStyle CEO Brian Sugar told me: “There’s an evolution happening with brands that want to tell their story through content curators instead of more traditional media. Brands are looking at native advertising to target the audiences they want to reach.”

In his presentation, Sugar described ShopStyle’s four key business priorities as mobile, global, discovery and personalisation, adding that shopping via the new ShopStyle app will be a whole lot more personal and social with initiatives such as ShopStyle.it (to make Instagram shoppable) and a video technology partnership with Taggled.

ASK ALISON: WHAT DOES IT ALL MEAN?
Are we looking at a new era of synergy retail where mutually beneficial partnerships like this one work in tandem to reach new audiences? Well yes, ShopStyle has identified the way that consumers ‘snack’ on visual inspiration on their mobiles and made it instantly shoppable via a network of the industry’s top style influencers. At the same time, American Express is facilitating the platform and itself reaching a new audience – the younger, notoriously picky millennials – and doing it in a credible way. The challenge is to keep the content and contributors original and fresh so they don’t get lost in a vast sea of sameness.

Follow ALISON BISHOP on Twitter, read her previous guest posts on Disneyrollergirl and discover more of her retail insights on her blog, The Retail Planner.

Quote of the day: Suzy Menkes on fashion’s merry-go-round

Posted on by Disneyrollergirl

Quote-Of-The-Day-Suzy-Menkes-Disneyrollergirl

“In my heart, I would wish for young designers not to get hooked on this fascinating but dangerous game. There may be an instant buzz, but I think that a long and steady read – for example, as for Alber Elbaz at Lanvin – is the way to lasting fashion happiness.”
Suzy Menkes said it best. As Frida Giannini vacates Gucci, Menkes laments the fashion merry-go-round, Vogue.com

THE DRG STYLE INDEX: BURBERRY, VALEXTRA, GUCCI, VALENTINO, FORNASETTI

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NAOMI CAMPBELL AND JOURDAN DUNN FOR BURBERRY SS15

Burberry-Naomi-Campbell-Jourdan-Dunn-Spring-Summer 2015-Campaign

Oh to be a fly on the wall of the new Burberry ss15 campaign featuring Naomi Campbell and Jourdan Dunn. I love the colourful energy of this campaign and – note to Santa – as a key focus of the collection, the trench coats are being made available to buy from today at Burberry.com (with the rest of the collection on sale globally from January 5th).


2. VALEXTRA OPENS NEW YORK STORE

Valextra-Madison-Avenue

Well, hello sexy new Valextra New York store. A first for one of my favourite stealth-luxe brands, the Madison Avenue store aims to appeal to a US and global customer “who enjoys a private sense of luxury,” says executive director, Marco Scarpella. Valextra is raising its visibility from small, in-the-know brand to something a little more high profile. According to reports, London will see its own Valextra store next year.


3. GUCCI’S GIFT GUIDE

Gucci-gift-Guide

All tongues were a-wag about the imminent departure of Frida Giannini and Patrizio di Marco at Gucci this week (weird as the SS15 collection was my favourite for a while). But in more upbeat Gucci news, thank you Rachel Arthur for the heads up on this cute Gucci gift guide video.


4. SYNERGISTIC BRANDING: VALENTINO MEETS FORNASETTI

Valentino-Fornasetti-Collaboration

Is this the ultimate collaboration? Luxury purveyors Valentino and Fornasetti have joined forces on a capsule line mashing up their respective aesthetics. Valentino camo meets Fornasetti’s hand drawn lips – if you’re a fan of both it’s like the best kind of BOGOF (buy one get one free)…

Words: Navaz Batliwalla/Disneyrollergirl.net
Burberry image: Mario Testino

Watch this: Harrods Inside The Studio with Matthew Williamson

Posted on by Disneyrollergirl

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. Continue reading

What to expect from WIRED RETAIL 2015

Posted on by Disneyrollergirl

Wired Retail

Luxury conferences and tech conferences are all the rage so it’s no surprise whatsoever to see Conde Nast stepping up its conference game. Continue reading

Content meets commerce: Introducing the Harrods.com ‘Inside The Studio’ campaign

Posted on by Disneyrollergirl

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? Continue reading

THE DRG STYLE INDEX: VOGUE.COM, RICK OWENS, POP MAGAZINE, KAREN MILLEN

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. US VOGUE.COM GETS BLOG-IFIED

Vogue-com-redesign

The New York Times ran a story last week ahead of the revamp of Vogue.com. It pointed out that The Cut gets four million monthly unique visitors against Vogue’s 3.3 million. Cue last Wednesday’s big reveal for the newly redesigned Vogue.com. The result? It feels younger, pacier and as Manrepeller pointed out, more bloggy. Continue reading

Fashion meets art: my collection is bigger than yours

Posted on by Disneyrollergirl

LVMH-Frank-Gehry- Fondation-Louis-Vuitton

Nope, still not bored with this year’s fashion-art love affair. Which is just as well as it’s only set to intensify. Late October sees the big reveal of the Frank Gehry-designed Fondation Louis Vuitton art museum in Paris (above), showcasing the LVMH corporate collection of art. The 126,000 square foot ‘glass cloud’ is rumoured to be the venue for the next Vuitton womenswear show, so expect your Instagram feed to be flooded with art-fashion-architecture amazingess of the highest order… Continue reading

Liberty Best Of British Open Call 2014: top tips

Posted on by Disneyrollergirl

liberty-best-of-british-open-call-2014

I noticed I’m getting a lot of blog traffic from people searching for Liberty Best Of British Open Call. This is the very popular X-Factor-esque competition that Liberty runs to find the next wave of home-produced talent. Alas, registration for this summer’s open call on 30th August is full to capacity, but if you have managed to nab a slot, then do re-read my post from a couple of years ago when I helped judge the fashion entries.

The post includes tips on how to present yourself (you only get a few minutes), price your work, what to research and how to stand out. Continue reading

How influential are fashion influencers?

Posted on by Disneyrollergirl

Caroline-Issa-to-create-collection-Nordstrom

There’s an interesting shift going on in fashion right now, that Fashionista summed up quite succinctly. It’s all about those stylish women whose job descriptions you can’t quite put your finger on because they morph so readily from one thing into another. It all stems from street style though, a certain fashion insider with a certain look, who gets a following on blogs then on her own Instagram (it’s usually a ‘her’) and then… lands her own collection. Continue reading

Related Posts Plugin for WordPress, Blogger...