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Ask Alison: ASOS Go Play is a multi-faceted digital beauty retail launch



Asos make-up line launch


Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer

ASOS has joined the beauty teen retail party this week with the launch of its own label cosmetics line ASOS Makeup. (more…)



Can Chanel create a fragrance classic with Gabrielle?



Chanelle Gabrielle

Chanel is really going for it with its new fragrance, Gabrielle. Which is not at all surprising, given it’s its first big fragrance launch in 15 years. Reviews so far have been mixed. Some describe it as smelling like a room diffuser from Next (ouch), while others love its fruity-floral effervescence.

While the ad campaign positions it as bold, groundbreaking and dynamic, it’s really not a power scent. To me it’s more of a pleasing ‘feminine’ floral fragrance that’s uncomplicated and easy to wear. (more…)



On my radar: Violette



Estee Lauder new Global Beauty Director Violette

A great hire by Estee Lauder, they have appointed French MUA, Violette (whose YouTube channel I’ll admit I hadn’t seen until now) as their Global Beauty Director.

I just love the ‘real’ way she films herself doing her make-up, fly-on-the-wall style without looking at the camera. (more…)



THE DRG STYLE INDEX: Vogue, Style.com, The Estee Edit, Deciem and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. VENETIA SCOTT APPOINTED FASHION DIRECTOR OF BRITISH VOGUE
Venetia Scott appointed Vogue Fashion director
It’s been such a weird week this week. We’re still in post-election chaos and then the news of the West London tower block fire has shocked and horrified us all. I’ve lived in West London all my life so this is very close to home. But there were a few chinks of good news. I’m really happy to hear that Venetia Scott has been appointed Fashion Director of Vogue. (more…)