Tag Archives: Burberry
The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
The much awaited Michael Kors Make-up has finally found its way over here. Building on his famous aesthetic, the make-up line follows three strict personality traits; sexy, sporty and glam. But really it’s all about the glam, judging by the statuesque gold packaging. Continue reading
Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe
A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP
Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.
In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. Continue reading
Burberry has followed in Chanel’s footsteps when it comes to off-the-catwalk beauty. In fact, it has gone even further, releasing it SS14 nail colours well ahead of the curve. If you’re quick, you can order a set of its six spring polishes (£90) to be delivered within three weeks. (Deadline for placing orders is 30th September.) Continue reading
Burberry showed a lot of coats on it’s Spring-Summer 2014 runway. Of course, they were light spring coats, not heavy wool ones. And they were knitted, rather than waterproofs.
As is Burberry’s way, you can order these now online, meaning they will work for autumn as well as spring.
Here are three of my favourites – you have until September 30th to get your order in:
Burberry knitted merino wool trench
So what did the smartphone companies do for London Fashion Week? Apple introduced its new iPhone 5s by working with Burberry Prorsum on social media coverage using its iSight camera.
Like this photo from the Burberry beauty booth for example:
— Burberry (@Burberry) September 16, 2013
Yep, that’s me being tweeted from backstage at Burberry – no biggie.
Meanwhile, Samsung sponsored the BFC press lounge and worked with Nicholas Kirkwood on an exclusive case for the Galaxy Note 3. Continue reading
Christopher Kane is a hotter ticket than ever and some suggested there was evidence he’s been Kering-ed. Well, there were certainly a lot of entry-level sweatshirts on show, AKA the new product category that’s proved a winning formula for Kenzo and Givenchy. Along with the hologram dresses (above, what were they made of?) and revisited Princess Margaret pleat pieces, I was wowed by these epic applique pop art dresses. Just brilliant.