Burberry

Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



THE DRG STYLE INDEX: Burberry, Harrods, Nike, Muji, Stella McCartney



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

BURBERRY X HARRODS TAKEOVER
Burberry Harrods christmas takeover 2016
It’s been yonks since Harrods did one of its superbrand takeovers. Interesting to see that Burberry is booked in for the next one, a Christmas affair that’s said to be a push by Burberry to cultivate the local consumer. (more…)



Classic summer sale steals from Net-a-Porter



Classic pieces to buy in the Netaporter sale including this Burberry trench coat

If you thought classic things never go in the sale, you can think again. And you can thank me later for trawling through Net-a-Porter‘s 457,805 sale inventory*. For starters, if you’re in the market for a classic one-piece for your summer getaway, I love the look of Mikoh’s khaki swimsuit here (now £108). Accessorise with Miu Miu’s coordinating cat-eye sunnies (now £114). (more…)



THE DRG STYLE INDEX: Burberry, Louis Vuitton, Uniqlo, NARS, Jaeger-LeCoultre, Casely-Hayford



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY’S ILLUSTRATED CAMPAIGN
Burberry illustrated campaign
When the chips are down… hire an illustrator. Loving these paintings by Luke Edward Hall that add a personal touch of emotion to Burberry’s latest Mario Testino-shot campaign. (more…)