Burberry

Watch the Burberry Prorsum AW15 live stream – and request your personalised Burberry Tweetcam photo

Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

THE DRG STYLE INDEX: BURBERRY X VSCO, POLAROID’S NEW CAMERA, LACOSTE GETS A REVAMP

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY X VSCO

Burberry X VSCO Cam

Everyone knows about Instagram, but VSCOcam is another photo social networking app that’s gaining popularity with photography fans and brands. Its filters are stunning and it lends itself to professional photographers and brands who want to create galleries (called ‘grids’) of a superior standard. Here’s one I discovered from VSCOcam and Burberry which lets users upload their own images to a ‘grid’ dedicated to rainy weather. (more…)

THE DRG STYLE INDEX: OLYMPIA LE TAN, HARVEY NICHOLS, DOVER STREET MARKET, SOPHIA WEBSTER, BIRCHBOX

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) OLYMPIA LE-TAN’S DEBUT STORE

Olympia-Le-Tan-opens-Paris-store

I just saw that Olympia Le Tan has opened her first store in Paris. I love this girl. Everything from her book-shaped minaudieres to her RTW and even her Tumblr are beautifully executed. The store is located at Passage des Deux-Pavillons, just behind the Palais Royal and houses everything from clothes, to bags (of course), accessories and jewellery. (more…)