Tag Archives: Burberry

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

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The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. Continue reading

THE DRG STYLE INDEX: RALPH LAUREN, UGG, BURBERRY, RAHUL MISHRA, THE CAMBRIDGE SATCHEL COMPANY, STYLE.COM, APPLE, SAMSUNG

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. RALPH LAUREN’S POLO PUSH

I had no idea that there wasn’t already a Polo for women. Well, Ralph Lauren is addressing that this month with a mega launch for the brand. It’s weird, Abercrombie and the like have totally hijacked the young women’s Ralph market, but as their fortunes take a dive, this could be a good time for the Ralph Lauren reclaim. Go team Ralph!


2. UGG’S INFLUENCERS

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Credit where it’s due, Ugg’s ad campaigns are pretty stunning. Its latest ‘This is UGG’ campaign, featuring off-duty influencers-of-the-moment Langley Fox Hemingway and Hanneli Mustaparta, would definitely convince me to buy if I aspired to their lifestyles. Campaigns today are no longer about selling product, but forging an emotional connection to a brand. Love or hate it, Ugg does this really well.


3 BURBERRY BANKS ON FRAGRANCE AND BEAUTY

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Lots of hullabaloo this week with the launch of Burberry’s new fragrance, My Burberry. Burberry likes a multi-pronged story (and a digital one) with its launches so this one included several threads. It had supermodels (Kate ‘n’ Cara), customizable bottles (you can add your initials to the ribbon bow) and the obligatory obsession with British weather (perfumer Francis Kurkdjian’s scent evokes an English garden after autumnal rain showers). The scent itself is a very pleasant floral concoction with mainstream appeal to delight Burberry’s many fans. Which is good news because the bigger story here is Burberry’s beauty ambitions. “Our vision is to be a top ten player in luxury fragrance,” says Chief Operating Officer, John Smith.


4. RAHUL MISHRA’S SLOW FASHION MISSION

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Good to see an Indian designer winning the coveted International Woolmark Prize. Having collected his prize in February, Rahul Mishra’s capsule collection of merino wool dresses is now on sale in the UK exclusively at Harvey Nichols. His handworked pieces are a testament to his slow fashion principles. “I want to slow down the process of making a garment so we can employ more and more people,” he says.  “In a country of one billion people, I think of the millions of people who require jobs, they are really talented and how we can bring them to the forefront.”


5. THE CAMBRIDGE SATCHEL COMPANY GOES PUNK

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It’s been interesting to watch the trajectory of The Cambridge Satchel Company. Everyone’s favourite kitchen table success story, it has chosen its collaborators well in an attempt to widen appeal beyond students and suburban mums. This week sees its latest capsule collection, created by artist-designers John Dove and Molly White whose legacies include designs for Mr Freedom, Fiorucci and all manner of 1970s pop culture icons. Known for their SIGNATURE/TRADEMARK 70s animal-print (originally a protest against fur), their graphic Cambridge satchels will go on sale from Friday at retailers worldwide and at Cambridgesatchel.com.


6. CH-CH-CHANGES AT STYLE.COM

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Following last week’s Vogue.com revamp, it turns out Style.com has also just had a facelift. In the fight for online eyeballs, it promises increased news coverage and opinion – a recognition that fashion is now as important a global entertainment phenomenon as music and film. And yay, Tommy Ton will be taking his zoom lens beyond Fashion Week to ‘unearth and spotlight new scenes and subcultures around the world’.


7) APPLE HIRES MARC NEWSON

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Major excitement at the news that Marc Newson has joined BFF Jony Ive on Apple’s design team. Cue much speculation about his exact role and possible involvement in the already-mythical iWatch. All eyes on Apple for Tuesday’s big reveal then…


8) SAMSUNG’S GALAXY NOTE 4 CAN’T COME SOON ENOUGH

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While everyone’s buttocks are clenched for Apple’s iWatch announcement next week, I care more about Samsung. Word is that the Galaxy Note 4 super-phone is due some time in October (all the deets HERE). For bloggers, the Galaxy Note 3 has everything – huge screen, long-lasting battery, plus the most excellent stylus pen (aka my favourite toy). If that can be bettered then I’m sold. Sorry Apple, it’s all about phablets from now on…

[Image credits: Style.com/Tommy Ton; Marc Newson and Jony Ive/Vanity Fair]

THE DRG STYLE INDEX: BURBERRY, RAF SIMONS, MCM, CHANEL, LYST

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY WINS THE #ALSICEBUCKETCHALLENGE

As with all pop culture phenomena, there’s a bit of a debate raging around the #alsicebucketchallenge. Sure, it’s a great vehicle for self promotion, but if it raises awareness and cashola then who cares? One of my favourites was Saks Fifth Avenue’s Marigay McKee (AKA the goddess of grooming) who then nominated retail rivals Bergdorf’s, Barneys and Bloomingdale’s. Naturally, Burberry utilised its iconic trench (clever Burberry), and here’s the Topshop team taking on the challenge having been nominated by ASOS. Continue reading

Beauty bits: Tom Ford’s first face palette, Sam McKnight hair accessories, positive beauty talk and Coca Cola nails

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FIRST LOOK AT TOM FORD’S FACE PALETTE

Tom Ford face palette

Last week I met with the PR for Tom Ford Beauty, where she arranged all the latest spring lip and nail colours before me. Most exciting was a first look at the new (and first ever) Tom Ford face palette (above) due in April. Even the MD of the store we were in snuck over from his meeting at the next table to get a peek. In the pics below you can also just see the Lip and Cheek Shimmers (bottom right) which also land on counter in April. Continue reading

Trends for AW14 from London Fashion Week – in partnership with Swatch*

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So London Fashion Week is done and dusted (Do check out my daily highlights HERE, HERE, HERE and HERE) but I’m not quite finished yet. As part of my partnership with Swatch, I’m ending on this roundup of forthcoming AW14 trends. You can also head over to the Swatch Facebook page to watch the videos we filmed at Somerset House… Continue reading

London Fashion Week AW14 highlights: day 4

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Day four is when things properly take shape at LFW with the heavy hitters showing the fruits of their labour. Alongside the international heavyweights Burberry Prorsum and Tom Ford, we had two newbies on the schedule. Blue Farrier made her debut as creative director of Issa London, while Maia Norman’s Mother Of Pearl presented at the ICA. Continue reading

Beauty bits: Chanel’s spring shades, Meadham Kirchhoff’s fragrance and a Kevyn Aucoin exhibition

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Oh man, I am so done with winter already! Luckily, every day of pure white cloud overhead brings another postie delivery of spring beauty goodness…

TORY BURCH BEAUTY IS HERE
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Tory Burch Beauty has now arrived (at Harrods and Toryburch.co.uk) and it’s a nicely considered offer. Packaging-wise, the gold-on-orange fretwork is gorgeous, although you’ll be slightly disappointed if expecting something weighty as it’s not metal. On the upside, that makes it lighter and easily portable. The products themselves are similar to Aerin in terms of wearability. Continue reading

What to steal from Burberry AW14 menswear

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Oh goody. In amongst all the tracksuity sport-luxe that’s dominating London Menswear for AW14, Burberry brings us the silk foulard. Slung jauntily around the shoulders of biker jackets and teddybear coats, it’s not the most macho look but it’s one I really love.

My favourite was a London map-print (old style, not Google-style thankfully), which also comes on a jazzy silk shirt. My other highlights were the handpainted grained leather Caban coats (£5,500), round-shouldered camel Chesterfield coat (£2,495) and split collared Aran sweater (£1,495).

Continue reading

Neelam Johal is Burberry’s first ever Indian campaign model

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Great to see lovely Neelam Johal representin’ the brown girls in the new SS14 Burberry campaign.

You’ll remember that the Burberry show was Neelam’s first ever catwalk show and spotting her on the runway was one of my highlights of LFW. Along with a load of up and coming music and acting talent, Models 1’s Neelam is seen giving great trench coat on a squishy velour couch in Chris Bailey’s front room and grinning from ear to ear as every new young Burberry face should. Talk about living the dream…

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Three’s a trend – Burberry opens experiential ‘Beauty Box’ store in Covent Garden

Posted on by Disneyrollergirl

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The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.

From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.

Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.

OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…

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