British Fashion Council

Watch this: Harrods Inside The Studio with Matthew Williamson

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. (more…)

Content meets commerce: Introducing the ‘Inside The Studio’ campaign

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? (more…)

The Bicester Brit factor

Bicester Village Designers Collective

What better way to spend a weekend than heading down Oxfordshire way to Bicester Village? If you do, you’ll be well rewarded, with the fifth British Fashion Council Designers’ Collective pop-up offering plentiful pickings of our celebrated womenswear talent. Curated by Yasmin Sewell, this year’s edit is the best yet (no filler!) and better still, it comes with a new art twist. The Royal Academy has jumped on board, so there are limited edition prints to buy from Royal Academians including Gary Hume and Grayson Perry. (more…)

Swatch X Disneyrollergirl at London Fashion Week*


And we’re off! It’s the London leg of Fashion Month and there’s a lot I’m looking forward to. Mother Of Pearl makes its London Fashion Week debut this season, Joseph returns to LFW after years and years and years and Blue Farrier is going to show us what’s up her Issa sleeve. Then there’s Hunter’s arrival on the fashion week stage. Is this another Burberry in the making?

Also new for London Fashion Week is the British Fashion Council’s official partnership with Swatch. If you happen to be around Somerset House from today to Tuesday, you’ll find the Swatch pop-up Patisserie (actually a sweet shop on wheels!) parked on the cobbles, stocked with specially created survival sweets to keep flagging fashionistas’ energies up. Among the bonbons are chamomile-infused calming sweets, Guarana-packed energy sweets and vitamin-filled beautifying sweets.

I’m also partnering with Swatch, reporting trend highlights and video footage throughout the week. All this ties in with Swatch’s latest ‘Pastry Chef’ collection of candy-inspired timepieces. Think maccaron shades and liquorice allsorts-prints – just look at these and tell me they’re not the most saccharine accessory treats you’ve seen this season…

Swatch-ss14-pastry-chef-disneyrollergirl 3 Swatch-ss14-pastry-chef-disneyrollergirl 2