Tag Archives: brands
The new autumn issues are out and not only are we gifted doorstop sized Vogues, but also the free zines from the high street. I have a four-page story in H&M magazine on the silhouette that I believe will define this decade. That is, the new body conscious silhouette that’s the opposite of clingy WAG frocks and all about confident anti-fit shapes…
Also in this issue is a superb menswear story (called Le Cafe, shot by Daniel Riera) featuring chic fashion guys having their caffeine moment. Continue reading
I’ve been reusing my 10-year-old Hervé Chapelier canvas tote a lot this summer so was interested to see it also got a mention in US Vogue recently.
Along with the Longchamp Le Pliage, it’s a fine example of high quality, enduring design that does a job without making a song and dance about it. It’s a great product on its own but it could also do with a well-chosen collab or two to introduce it to a new audience – well that certainly hasn’t done Longchamp any harm.
And can we talk about the website? I can think of a million ways to bring the site of this made-in-France 90s favourite bang up-to-date with rich content and engaging stories, not to mention better functionality. Call me please, team Chapelier…
Shock confession: in six years of freelancing I haven’t had a business card. The shame! I’ve somehow survived on the dual methods of LinkedIn requests and pitiful scraps of Moleskine paper but that only gets you so far. Much better, I decided, to step things up and investigate the process of designing and printing bespoke business cards. Not just any business cards you understand, but the ultimate in luxury and elegance – Smythson’s copperplate printed cards.
Here’s the thing: we’re all self-branders now. From bloggers to entrepreneurs, to graduates, to CEOs, how you present yourself is everything. Continue reading
Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. Continue reading
Gosh isn’t there a lot going on with retail right now? Online may be the all-powerful monster threatening the high street, but bricks and mortar stores are fighting back by ramping up the drama and excitement on offer.
Henry Holland certainly knows how to build a brand. He’s the celebs’ favourite, has a coveted Debenhams range (don’t knock it, it’s most designers’ bread and butter) and his Pretty Polly tights sell in their thousands. Just in are these colour-drenched images of his new eyewear collection which lands at Browns and Houseofholland.com this week. Continue reading
Aries is a new name on my radar, although the names of its creators are not. Sofia Prantera was (one of) the brains behind Silas, the cult casualwear brand that made up quite a chunk of my late nineties/early noughties wardrobe, while Fergus Purcell’s Tonite label was equally influential at the time. Continue reading
Despite the intensive schedule of shows and fashiony events, I made a big effort to see some exhibitions in Paris. Of course, I had to start with a fashion one so off I went to the Louis Vuitton Marc Jacobs exhibition at Les Arts Decoratifs. As expected, I found myself more drawn to the first half of the exhibition which explores the innovation of luggage-maker Mr Louis Vuitton himself. This was a fascinating history and design lesson and showed great exhibits like the original ‘Never Full’ bag (below) and the trunk that turns in a bed. The giant animation was also quite something to behold. Continue reading
Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). Continue reading