Tag Archives: brands

Who is Aries?

Posted on by Disneyrollergirl

Aries is a new name on my radar, although the names of its creators are not. Sofia Prantera was (one of) the brains behind Silas, the cult casualwear brand that made up quite a chunk of my late nineties/early noughties wardrobe, while Fergus Purcell’s Tonite label was equally influential at the time. Continue reading

EXCLUSIVE: Who is the secret Chanel tweeter @CC_Linlithgow?

Posted on by Disneyrollergirl

On Tuesday night, coming home from a dinner, I was gripped by the tweets about Chanel’s Metiers d’Art show in Linlithgow, Edinburgh. So many of my Twitter followees were at the show, retweeting tweets from what I assumed was the official Chanel @CC_Linlithgow account. It certainly looked official from what I saw when I logged onto Twitter at home. This ten-day-old Twitter account had aggregated hundreds of Instagrams, Twitpics and nuggets of as-it-happens commentary from the models, press and guests at the show. But as I scrolled through the images, a story unfurled further back to include the entire ten-day build-up to the event, including atmospheric photos of the palace grounds and romantic Linlinthgow scenery. Continue reading

Weekend in Paris: Louis Vuitton Marc Jacobs at Les Arts Decoratifs

Posted on by Disneyrollergirl

Despite the intensive schedule of shows and fashiony events, I made a big effort to see some exhibitions in Paris. Of course, I had to start with a fashion one so off I went to the Louis Vuitton Marc Jacobs exhibition at Les Arts Decoratifs. As expected, I found myself more drawn to the first half of the exhibition which explores the innovation of luggage-maker Mr Louis Vuitton himself. This was a fascinating history and design lesson and showed great exhibits like the original ‘Never Full’ bag (below) and the trunk that turns in a bed. The giant animation was also quite something to behold. Continue reading

Brands as content creators: Armani launches Tweet Talks

Posted on by Disneyrollergirl


Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks¬†Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). Continue reading

On advertising as editorial and Burberry’s SS12 campaign

Posted on by Disneyrollergirl

This time last year I was in the thick of researching an article for H&M magazine on the increasingly mainstream appeal of fashion advertising. I spent hours refreshing The Fashion Spot forums hungry for news of the emerging SS12 ad campaigns to ensure my summer 2011 feature was up to date. Continue reading

Feeling Fiorucci

Posted on by Disneyrollergirl

Continue reading

Balenciaga launches ecommerce site: “It’s almost like a daily magazine now: it has to be really alive”

Posted on by Disneyrollergirl

Ever since reading WWD’s article earlier in the week, I have been checking and rechecking the Balenciaga website. It has now relaunched. Working with Wednesday-London, Balenciaga has created a site that marries a high spec retail experience* with engaging brand history, including archive images and (soon to come) video. Continue reading

Nails Inc x Diet Coke

Posted on by Disneyrollergirl


If anyone ever asks my top 5 brands I can reel them off in under 5 seconds. Sony, Gap, Disney, Levi’s, Coke. Easy.

Sony was really cool when I was growing up (hey, they invented the Walkman and had a great logo). Even though their products got less reliable over the years I still have an allegiance to them, I can’t help it. Maybe it’s because Big Audio Dynamite wrote a song about them.

Gap is just a brand I love the idea of. Great American classic wardrobe staples and their ad campaigns are always so beautifully produced. Plus, I have just found the perfect ankle length chinos I’ve been looking for all my life. Disney? Well, duh, can I just say Mickey Mouse? What other reason do you need? Levi’s – again, all about American heritage. I love everything this brand stands for, it’s a nostalgia thing. And finally, Coke. It’s weird, even when I hear bad things about the brand, all I can think about are the red and white colour combo, the iconic logo, the even more iconic bottles and those brilliant ad campaigns.

And now, Nails Inc has collaborated with Coke to launch the Diet Coke City Collection of nail polishes. WTF has Diet Coke got to do with nails? Not a lot, but I really don’t care. I’m not even a Nails Inc fan but I will be making it my business to nab one of those ruby red bottles. That’s the power of the brand for ya.

The Nails Inc Coke set is available from Boots between now and 30th June, free when you buy two 500ml bottles of Diet Coke from selected Boots (subject to availability).

Levi’s gets its groove back

Posted on by Disneyrollergirl


Last week I blogged about the heritage of Dr Martens. This week, the heritage baton gets passed to Levi’s. I was treated to a pre-opening store tour of the refurbed Regent Street flagship a couple of weeks ago and the main message seems to be… Levi’s is keepin’ it real.

From its industrial factory-replica refit to its new name for its denim experts – ‘drapers’ and ‘artisans’, Levi’s has realised that its customers respect its roots and is capitalising on that. OK, the ‘artisans’ moniker is a wee bit pretentious but I’m prepared to let that go. For a while, Levi’s was guilty of trying too hard to compete with the Diesels of this world but – guess what? – Levi’s isn’t about ‘sexy’, it’s about utilitarianism and authenticity. Thankfully, it is now properly embracing its workwear heritage and amen to that. A particular highlight of the flagship store (along with the visible warehouse dedicated to 501s) is a 90-something-year-old pair of Levi’s on display in the basement. Unearthed from a mine in the Mojave Desert, I ask you, how many other denim brands can boast one of these?

When I previewed the SS10 collection six months ago, I was overjoyed to see so many old favourites. Hello classic denim jacket sans faux-faded patches! Hello western plaid shirt! Hello straight-out-of-CBGBs leather biker jacket! The Guardian recently reported that Levi’s will never be cool again but I disagree. Acne may be popular with fashionistas and Uniqlo with the downtown hipster set but Levi’s has its incredible heritage and that makes it relevant again (BTW, ‘relevance’, like ‘heritage’ is a key word being bandied about right now). Its latest campaign is also a bit of a looker. As a lifelong supporter I may be biased, but I think Levi’s is ready to have it’s moment once more.

Levi’s SS10






Industrial storage
The 501s-only warehouse visible from the shop floor

Unisex fitting rooms and utilitarian seating
THOSE 100-year-old jeans
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