brands

THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS

“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on


Gucci’s
dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

On Pat McGrath Gold 001 and bold beauty

pat mcgrath makeup line

Much as I love my safe no make-up make-up, I can’t help feeling we’re about to transition into a more experimental and expressive time for beauty. As with fashion, I feel like we’ve overdone the classic minimalism and now we want some exciting colour and decoration to go with our proverbial white shirts and black cigarette pants. (more…)

Buy it now: Jil Sander Navy AW15

Jil Sander Navy aw15
I’m surprised Jil Sander Navy doesn’t get a lot more attention. It’s easily one of the better diffusion lines; the cuts are great, the quality is good and it’s all highly wearable. The knits have a whiff of prep school uniform, as do the sensible shirts, while the skirts are slightly risque (but never too much) with strategically-placed splits. (more…)

THE DRG STYLE INDEX: AESOP, VOGUE, AMERICAN APPAREL, HILLIER BARTLEY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AESOP UNCOVERED
Aesop Dennis Paphitis interview
Aesop is one of those brands that keeps popping up, seemingly without too much effort (i.e, it’s not rammed down your throat by advertisers) (more…)