Tag Archives: brands
It feels like Selfridges has been tweaking its third floor Designer Galleries for ever! Finally its finished and the verdict is quite the A-Z of modern luxury fashion. In short, the Selfridges buy has been Dover Street Market-ified. (And that sentence right there gets the award for clunkiest sentence of the year. Soz.) I still remember the third floor as it was eons ago – contemporary labels like Anglomania alongside A.P.C, Whistles and Joseph. Pffft, this is so not that. Contemporary and denim have all been shunted up to the fourth floor, leaving gleaming aisles of expensive statement-wear. Of course, I can’t actually afford any of it.
It’s a textbook exercise in taste and wealth though. At one end you have the cash cows – generous amounts of space given to Chanel, Prada, Celine, Dries Van Noten et al to set out their stalls to best demonstrate their vision. Celine’s is bright and spare, all the better to show off its pops of primary-hued handbags amongst the discreet neutrals. Dries is tactile and opulent. Louis Vuitton gets the top spot, its area is part of a dedicated three-storey fit-out complete with its own swivelling lift. Alaia, Saint Laurent and McQueen round out the offer.
In the middle section there are the new gen giants – think Givenchy, Balenciaga, Tom Ford. And also the Brit brigade – Roksanda, Pilotto, Kane and Preen all representing. These are the brands adored by today’s luxury millennials, they’re seen as edgy and cool but unmistakably expensive. Look at those embellished sweatshirts and know that this is not your mother’s Givenchy. And the Dover Street Market factor? It’s there in those squishy Loewe pouffes and geometric handbags. And there in the Sacai hybrid outerwear. And most definitely there in that wall of Rick Owenses, not to mention the rails of J.W. Andersons and Simone Rochas. There’s not one dud piece in all that lot that I wouldn’t snap up tomorrow if I won the lottery.
Of course, should you just want something clean and classic, you’re not neglected. The opposite end of the floor has Jil Sander, MaxMara, a ton of Chloe, plus my secret fetish – Brunello Cucinelli. If Chanel and Rick Owens are for the rich kids, I suspect this is the moms’ playground.
It’s certainly the dream retail experience for the monied international customer, with a killer buy from the important brands. It’s presented beautifully with service to match (attentive but not pushy). And increasingly, the online inventory is starting to replicate the store offer. Yes, a few brands resist; there’s no way to buy Celine short of getting your butt into a bricks & mortar store. But others I guess know that having their product on a site like Selfridges.com ups brand awareness as well as giving a better idea of the riches that await you when you visit. For starters, there’s a full complement of Dries and a fair bit of Comme. Here’s my fantasy edit…
The answer to the question “why do we still need fashion shows?” was answered succinctly on Monday with Thomas Tait’s powerpacked, techno-soundtracked stomper of a show. Fashion shows need emotion, energy and feeling in order to express something these days, the clothes are only part of the story. And so Tait created tension and anticipation in his concrete box of a location, with walls painted in collaboration with artist Georges Rousse setting an intriguing scene. Continue reading
I love it when designers start off with one product item before slowly expanding into other areas. It’s much easier to get your head around their aesthetic and it gives you a hook to latch onto too. Example: Le Kilt. Samantha McCoach grew up watching her grandmother make kilts and forever inspired, launched her own modern kilt line this year (it’s currently stocked at Dover Street Market). Continue reading
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. WHAT WOMEN WANT
Get ready for another stealth-luxe handbag line, this one’s coming from WANT Les Essentiels de la Vie. The minimalist menswear accessory brand now has a women’s leather range, currently on sale exclusively at Barneys. “Our female fans have been egging us on to unleash this for a long time. There was definitely a pent-up demand for it,” co-founder Byron Peart told Style.com. Continue reading
Right, I’m making it my mission to find out who’s behind the Paris-based label, Vetements. Apparently a collective of designers who have to be anonymous due to commitments at other brands (they’ve all served at Maison Martin Margiela while some have also worked at Balenciaga and Céline), it’s a label that dismisses the concept of ‘fashion’ and theme-y collections for timeless wardrobe pieces that are anything but basic. Continue reading
So I had a feeling 2014 was going to be a big year for blogging and I was right. Some of my blog buddies have achieved huge things this year, for starters, look how many fashion bloggers are writing books. Not e-books, but big printed things full of that weird stuff called paper. Susie Bubble is working on her second book (if you count Style Feed which she contributed to), while Sasha Wilkins/Liberty London Girl has just sent her convivial cookery book to print. Continue reading
Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…
1. IT’S KENZO TIME
I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. Continue reading
On this week’s DRG STYLE INDEX, these are the brands that caught my attention…
1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)
The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! Continue reading