brands

First look: The Google-ification of Fashion Week



New York Fashion Week Google Kate Lanphear

At 9pm, UK time last night when I turned on my phone I was alerted to a new Google notification. Did I want to know what was going on at NYFW?

Hey, why not? (more…)



First look at the Louis Vuitton fragrance



Louis Vuitton fragrance in seven varieties

So there’s not one, but seven beautiful bottles of Louis Vuitton fragrance about to be released next month. Sold exclusively at Louis Vuitton stores, the perfumes will be sold in 100ml and 200ml sized (from Β£180) in refillable bottles designed by Marc Newson. (more…)



Raf Simons, 18 million dollar man



Raf Simons Calvin Klein

Finally, the worst kept secret in fashion has been confirmed. Having waited out his non-compete with Dior, Raf Simons has been announced as the Chief Creative Officer of Calvin Klein.

It’s a major undertaking (worth $18 million) and I hope he will prove to be worth every cent of it. (more…)



Quote of the day: Adam Wray



Off White ad campaign
“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)