Tag Archives: brands
Introducing the DRG STYLE INDEX, a ranking of the brands on my radar each week. In order of impact, these are the brands grabbing my attention right now…
1. CELINE’S RETAIL WOW FACTOR
My first foray into the Mount Street store (above). Um, wow. The smell! The flooring! The merch! The ratio of sales staff to customer (3-1 on my visit)! At the till, mulling over a two-tone luggage Tote, was a Ghanian lady in full Vlisco-print gear, including headwrap. Oh to photograph her printed skirt against the patchwork marble floor tiles… But alas no, I got the feeling it’s a No Photos kind of store…
2. HERMES’ SILK KNOTS SCARF APP
I just discovered the Hermes ‘Silk Knots’ scarf app and it’s a thing of joy. Updated regularly, it shows you a zillion ways to tie a silk square which you can then shop and share. Beautifully done. Who says luxury brands aren’t digitally savvy?
3. HARRODS’ FABERGE TAKEOVER
Harrods‘ Fabergé takeover is in full effect until 21st April with a full roster of in-store activity. There’s an exclusive Harrods Fabergé egg pendant, a pop-up Fabergé Salon exhibition, and a ‘Fabergé cinescope’ in the Harrods digital lounge which lets you virtually try on Fabergé jewels (and of course, share on your social channels). Way to put the fun in Fabergé. These co-branded store takeovers are becoming a Harrods trademark and next month sees another biggie, the Prada takeover…
4. UNIQLO’S SPRING DROP
I have always resisted Uniqlo, I dont know why. But the current collection is changing my perception. The Ines de la Fressange line was a stroke of genius, the men’s salmon pink chino shorts are everything I want a boyfriend short to be, and the UT Coke tees are a pop culture addict’s dream (thanks Nigo). Plus if you’re in the market for a classic white pocket tee, theirs are the best on the high street – think cotton, hip length and a little big square.
[Celine image: Telegraph.co.uk]
Before we head into Menswear Month, here’s my tip for stealth womenswear revival of the year. Iceberg is one of those brands (like Versace, Kenzo, Moschino) which once enjoyed quite the youthful cult following. Things went off the boil for a while but now there’s a new creative director in place.
Alexis Martial (previously at Givenchy and Paco Rabanne) showed collections for SS14 and Resort 2014 that ticked a lot of ‘want list’ boxes. Continue reading
Andrew Bunney has done the seemingly impossible. That is, take a corporate, uncool brand, (albeit with a killer heritage) and turn out a highly desirable line of product. The result is Roundel, a collaboration with the London Underground, that presents T-shirts, jackets, shirts and even trainers as graphic product that will be as at home on the backs of tourists and cityproud Londoners as design-conscious youth. Bravo Mr Bunney! Continue reading
Curated online luxury resale is hitting its stride which comes as no surprise. Who has the time to trawl through pages of duff stuff before they get to the goodies? Vestiaire Collective cottoned onto this early, with its very French marketplace of heritage and high fashion accessories and collectable cult brands.
When I fancy indulging my habit for pre-worn Celine, Dinh Van and APC, I head to Vestiaire Collective first. Continue reading
I’m always interested in single-product brands and how they progress. It seems to me the sensible way to start out. Ralph Lauren famously started with ties, Alexander Wang with his capsule line of cashmeres and Palmer Harding are doing well with their inventive shirt-based pieces. Continue reading
The new autumn issues are out and not only are we gifted doorstop sized Vogues, but also the free zines from the high street. I have a four-page story in H&M magazine on the silhouette that I believe will define this decade. That is, the new body conscious silhouette that’s the opposite of clingy WAG frocks and all about confident anti-fit shapes…
Also in this issue is a superb menswear story (called Le Cafe, shot by Daniel Riera) featuring chic fashion guys having their caffeine moment. Continue reading
I’ve been reusing my 10-year-old Hervé Chapelier canvas tote a lot this summer so was interested to see it also got a mention in US Vogue recently.
Along with the Longchamp Le Pliage, it’s a fine example of high quality, enduring design that does a job without making a song and dance about it. It’s a great product on its own but it could also do with a well-chosen collab or two to introduce it to a new audience – well that certainly hasn’t done Longchamp any harm.
And can we talk about the website? I can think of a million ways to bring the site of this made-in-France 90s favourite bang up-to-date with rich content and engaging stories, not to mention better functionality. Call me please, team Chapelier…
Shock confession: in six years of freelancing I haven’t had a business card. The shame! I’ve somehow survived on the dual methods of LinkedIn requests and pitiful scraps of Moleskine paper but that only gets you so far. Much better, I decided, to step things up and investigate the process of designing and printing bespoke business cards. Not just any business cards you understand, but the ultimate in luxury and elegance – Smythson’s copperplate printed cards.
Here’s the thing: we’re all self-branders now. From bloggers to entrepreneurs, to graduates, to CEOs, how you present yourself is everything. Continue reading
Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme. Continue reading
Gosh isn’t there a lot going on with retail right now? Online may be the all-powerful monster threatening the high street, but bricks and mortar stores are fighting back by ramping up the drama and excitement on offer.