In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.
Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)
“We [the brands] don’t actually know what ‘nude’ is. We can take a stab at a range of colors, but we have no idea what the distribution of skin tones is. What are the Pantone shades that are important, and how do you transfer those from Pantone into fabric dyes from rayon to cotton to cashmere?”
Toby Darbyshire, CEO of bodywear brand, Heist on facing the challenge of skin-toned hosiery, Lean Luxe
I was talking to a friend last week about my fashion fatigue and he said I should stop ranting and write a blog post instead. “I can’t!” I wailed. “I don’t want to sound negative!” But he was right. The whole point of this blog is that it’s a space to mull things over, and hopefully by doing so, I’ll resolve my woes and can move forward.
One of the issues is I don’t feel inspired by fashion brands and partly that’s because the brands don’t seem to know what they are. (more…)
Girls with halo braids, silver glitter lips and elaborate winged eyeliner throng the stairwells of The Saatchi Gallery. Immaculate scarlet mouths match the distinctive red cloth goody bags that weigh down shoulders. Mums, 20-something daughters and a pre-teen future #girlboss or two queue patiently for yet another panel debate or free makeover. Welcome to day two of the Glamour Beauty Festival, where all who attend are here to self improve, whether in terms of physical wellbeing, inner serenity, career goals or just a bit of jolly pampering. (more…)