Bouchra Jarrar

THE DRG STYLE INDEX: CARTIER, MARI GIUDICELLI, LANVIN, PAUL SMITH, DOVER STREET MARKET

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CARTIER X SOFIA COPPOLA
Sofia Coppola for Cartier
If, like me, you feel like you haven’t seen enough of Sofia Coppola lately, Keep It Chic has news. Apparently, Sofia Coppola has teamed up with Cartier as a ‘friend of the brand’. Whatever that means, I think I’ll like it…. (more…)

THE DRG STYLE INDEX: FRANCES VALENTINE, BOUCHRA JARRAR, BURBERRY, VETEMENTS, MADEWELL, ESTEE LAUDER

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. FROM KATE SPADE TO FRANCES VALENTINE
Shoes from Frances Valentine's spring 2016 collection.
Handbag sales may be on the slide but that isn’t stopping the original Kate Spade dream team from setting up a whole new accessories brand. (more…)

M’oda ‘Operandi: pre-tail to etail

Pre-tail site, M’oda ‘Operandi has been going for quite a while now and even though I’m still a novice online shopper when it comes to fashion (honestly, I can count my total clothing purchases on two hands), I do think it’s a clever concept.

For me it works as a research tool. It bridges the gap between seeing things on the runway (styled to the hilt as per the designer’s vision) and seeing them on a rail in store. We get to see clothes ahead of season styled in a more wearable way, including those by some of the lesser known designers. This week’s ‘trunk shows’ (the M’O name for its limited-time pre-order sales) includes Bouchra Jarrar’s winter couture collection (a designer I love, who was shortlisted for the Balenciaga gig and M’oda ‘Operandi’s first ‘couture’ designer) and J.W. Anderson pre-fall.

But like a lot of start-ups, it seems the plan is to develop the concept beyond its original, well, moda operandi. Since December, the site has also offered conventional, in-season etail in its ‘Boutique’, giving the M’O consumer the option to buy their favorite pieces and wear them the next day. As CEO Aslaug Magnusdottir says, “We want to better serve our current customers and reach a new customer base. We’ve been able to establish a name in various pockets of the world and we want to take advantage of our positioning and build our market share quickly.”

You can pre-order Bouchra Jarrar’s winter couture collection until 5th Feb and J.W. Anderson Pre-Fall 2013 until 4th Feb. Happy shopping!

Bouchra Jarrar

J.W. Anderson

Buy it now: coats

I’m all about minimalist silhouettes in maximalist colours for aw11 – as demonstrated in this electric red boy’s coat from Blumarine.

Blumarine coat, Luisa Via Roma (more…)