Tag Archives: blogs
Club Monaco was an early adopter in curating inspiring content on its ‘Culture Club’ Tumblr. From fabulous architecture to offbeat coffee shops, since 2010 it has nailed the art of curating relevant content without ramming product down our throats. Plus its Tumblr is one of the few branded Tumblrs that I follow. (BTW, my beauty Tumblr is here…) Now it has achieved another first – the first blogger-cast Tumblr lookbook and a Club Monaco-branded Tumblr theme.
The Tumblr bloggers photographed for the AW13 look book come from different disciplines, not just fashion, so as well as Le Blog De Betty and Camille Over The Rainbow, there’s Alice from After the Cups (a food and photography Tumblr), Bekah from A Well Traveled Woman (a travel Tumblr) and Brandon from The Only Magic Left Is Art (an art Tumblr). And naturally, the photos are also taken by a Tumblr blogger, Justin Chung…
Underscoring the continued blurring of lines between industry and consumer, Ann Watson, vice president of marketing & communications at Club Monaco says, “Tumblr allows us to take an industry standard press-room and redefine it as a social media outlet for consumers. This innovative, exciting collaboration is an industry game-changer because it gives editors direct access to seasonal assets that are downloadable and allows consumers to curate, and share Club Monaco fashions by downloading the fashion themed, Tumblr template. In effect, consumers can become their own editors and develop their own wide-scale fashion community thanks to the help of Club Monaco and Tumblr.” What that bit means is that fans of the Club Monaco Tumblr can download their own version of its theme to create their own lookalike.
While I like the pictures, I wish they had been a little more adventurous in expressing the personalities of the bloggers but I have to accept that they are after all look book images and not advertising. That said, Club Monaco has a history of photographing interesting individuals who fit the brand, so not just models but friends of the brand too. In that sense this is a fitting campaign for a brand that has always supported the blogging community.
What do you think? Do you like the idea of a Tumblr look book and are you tempted by a Club Monaco-style Tumblr theme?
I love to see how people store and display their jewellery and beauty products . If you want to be featured on Into The Gloss, you’d better have a ton of Chanel products, store your cotton buds in old Diptyque glass containers and display the lot on an antique silver tray. Like this lot for example…
Stylist Vanessa Traina
Love a Karlheinz Weinberger clipdangler. That is, a leather clip to dangle from your belt to hang your keys from (in the style of the Karlheinz kids). Not sure that ‘clipdangler’ is an actual word but if it’s not, it should be. I found these ‘clipdanglers’ on the Vintage Showroom blog. They’re selling them at their Earlham Street shop…
Far too much fun was had on Thursday night at the Advanced Style book launch when London’s funnest and finest turned out for Ari Seth Cohen’s party at Mary’s Shop, House of Fraser. I ran around like a crazed photo-blogger taking my piss-poor photos of Virginia Bates, Duggie Fields, Jibby Bean, Bernstock & Speirs’ Thelma Speirs, and the lady on page 28 of Advanced Style. Continue reading
At the Coggles press day I discovered the brand has a two year old archive of on-the-street portraits taken by Nick Scaife. These images are very much about the person as much as their clothes, and Coggles has gone on to develop this idea by making short films about a few of its favourite subjects. Continue reading
What is ISYS? An archive, a gallery, a blog, a body of work about people, what they look like, how they move and what moves them. That’s the explanation you’ll find on this addictive site, but I wanted more so I quizzed one of the founders, Nina Mandandhar… Continue reading
As has been breathlessly reported for months, Olivia Palermo is launching a blog. And it arrives next week (read Fashionista’s interview with OP here). As I wrote recently, it’s the natural move for the fashion plate to move into editing her own site and as I also predicted, the focus won’t be purely fashion but lifestyle. Another smart move, there will be ‘click to buy’, not only a way to monetise (I presume it will be an affiliate model) but a good way to research what brands her readers are interested in.
Will you be reading Olivia Palermo’s blog?
Donald Robertson, senior vice president, creative development, for Bobbi Brown on the new Bobbi Brown Blog, WWD